Trade Marketing & Sales Support Specialist for Escalade Wines & Spirits agency in Montreal. Responsible for trade marketing initiatives and sales support across Quebec and the Maritimes.
Responsibilities
Develop annual and long-term brand plans and in-store activation strategies with provincial managers and brand owners
Coordinate tactical pull-through activities to drive sales across provincial channels and customer groups
Create and implement trade marketing tools and promotional materials (shelf talkers, neck-tags, image programs, thematic activations, value-adds, POS, etc.)
Support and execute SAQ and provincial board programs, including pricing submissions, listings, activations, and product updates
Plan and execute special events, tastings, media activations, trade shows, producer visits, and consumer/trade experiences
Manage POS materials, sourcing, printing, budgets, delivery, and inventory
Help coordinate local participation in wine shows, corporate events, and supplier visits in Quebec and the Maritimes
Maintain activation calendars, plans, and follow-ups to ensure timely execution
Review brand performance, pricing, competitive activity, and market trends to identify opportunities
Provide periodic reporting and insights to stakeholders (internal and supplier partners)
Support pricing reviews and category analysis as needed
Help track ROI and efficiency of trade marketing activities
Provide administrative support to provincial managers as needed (e.g., invoicing, client coordination, meeting logistics)
Coordinate supply inventories, sample orders, and follow-ups
Support the creation of technical/sales tools and presentations
Maintain updates in PAWA (CRM) and other internal systems
Assist with customer follow-ups, order tracking, and program implementation
Requirements
3+ years of experience in trade marketing, sales support, or FMCG (wine & spirits an asset)
Postsecondary degree in Marketing, Business, Commerce, or a related field
Strong proficiency in MS Office (Excel, PowerPoint, Word)
Bilingual in French and English (spoken and written)
Wine/spirit knowledge or training (WSET, Sommelier) is an asset
Valid passport, driver’s license, and access to a vehicle
Ability to travel within Quebec and the Maritimes, and work flex hours (evenings/weekends as needed)
Ability to lift and transport sample cases (approx. 20 kg)
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