Global Lead directing DCX activation strategy and compliance for Ipsen's omnichannel experiences. Collaborating with teams to enhance patient impact and optimize digital marketing initiatives.
Responsibilities
Lead the global DCX activation strategy and standards
Own the global content and channel activation strategy and roadmap
Establish global playbooks, templates, and taxonomies
Orchestrate cross-functional planning with Brands, Medical, Market Access, Insights, Patient Experience, and Congress teams
Define the global KPI framework
Requirements
10-14+ years in pharma/biotech digital marketing
5+ years leading regional or global omnichannel activation in a matrixed environment
Fluent with AI content creation, modular authoring, DAM/CMS, CRM/CLM (e.g., Veeva), marketing automation, and analytics/BI
Advanced degree (MBA, Analytics, or Life Sciences) preferred
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