GTM Strategy & Execution Senior Manager at Equinix, translating strategy into actionable programs across global teams. Driving efficiency and growth in Sales, Marketing, and Customer Success.
About the role
- Senior Product Marketing Manager driving revenue for CaptivateIQ’s ICM product. Collaborating with cross-functional teams to enhance sales performance and market perception.
Responsibilities
- Own all ICM-related product launches—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
- Equip sales with the right collateral, insights, and training to drive revenue for our ICM product.
- Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for sales, product, and marketing teams.
- Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.
- Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.
- Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.
- Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
- Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.
Requirements
- 5+ years in B2B SaaS product marketing and 7–10 years of overall professional experience
- Experience working closely with Product Management, Marketing and Sales
- Deep understanding of competitive intelligence and how to use it to differentiate and win deals
- Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
- Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
- Data-driven mindset, with the ability to measure and iterate on success
- Driven, resourceful, and motivated to go the extra mile to help teams succeed.
Benefits
- (US-ONLY) 100% of medical, dental, and vision covered including 75% for dependents
- Flexible vacation days and quarterly mental health days so you can recharge
- Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
- Annual stipends for professional development and caretaking
- (US-ONLY) 401k plan to participate in and save towards the future
- Newest Apple products to help you do your best work
- Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ. ERGs directly support our company-wide DEI goals as a space for developing and retaining diverse talent
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
GTM Strategy & Execution Manager at Equinix enhancing customer value through strategic analysis and program execution. Collaborating with teams to optimize GTM operations for growth.
Senior Manager Go - To - Market Operations focusing on strategic planning and GTM productivity for A - LIGN. Collaborating with cross - functional teams to enhance efficiency and achieve successful outcomes.
Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
Product Marketing Manager creating marketing strategies and managing content for ETF product line at Columbia Threadneedle Investments. Collaborating with cross - functional teams to drive product messaging.
Product Marketing Manager responsible for product messaging and positioning at a leading healthcare technology firm. Drive go - to - market strategies and create compelling product narratives with a cross - functional team.
Principal Product Marketing Manager at CodeRabbit, focusing on AI - driven code reviewer systems. Collaborating with Product, Engineering, and Marketing to bring innovative products to market.
Director of Product Marketing building and leading product marketing for tech - enabled real estate services. Collaborating across sales and product teams to optimize marketing strategies.
GTM Specialist responsible for growing Cloudflare One revenue and product adoption. Advising sales leaders and partnering with technical sales teams for strategic growth.
GTM Strategy & Operations Senior Manager at Zip driving strategic planning and operational execution across revenue engine in the age of AI procurement. Collaborate with sales and marketing leadership on high - impact initiatives.