Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
AL
Hybrid Product Marketing Manager, ETFs
Posted 5 hours ago
About the role
- Product Marketing Manager creating marketing strategies and managing content for ETF product line at Columbia Threadneedle Investments. Collaborating with cross-functional teams to drive product messaging.
Responsibilities
- Create compelling marketing messaging supporting our ETF lineup that resonates with financial advisors and other target audiences.
- Maintain a suite of marketing materials that support the lifecycle.
- Ensure collateral is updated on a regular cadence.
- Establish metrics, measure results and use the results to make recommendations to enhance product specific marketing initiatives/programs.
- Design, develop and execute implementation plan for complex product marketing programs/initiatives that support our ETF capabilities.
- Build and maintain effective relationships across the organization to ensure alignment and connectivity of messaging.
Requirements
- 3-5 years of financial services marketing experience
- Bachelor’s Degree in Marketing, Communications or equivalent in a related field
- Strong project management skills with demonstrated ability to manage multiple priorities and deadlines
- Ability to take ambiguous or conceptual ideas and turn them into tactical campaigns
- Excellent written and verbal communication skills
- Proven ability to work with cross-functional teams
- Ability to translate complex concepts into easy-to-understand language
- Strong Microsoft PowerPoint skills; familiarity with Microsoft Excel
Benefits
- Vacation time
- Sick time
- 401(k)
- Health, dental and life insurances
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