GTM Specialist responsible for growing Cloudflare One revenue and product adoption. Advising sales leaders and partnering with technical sales teams for strategic growth.
About the role
- Director of Product Marketing building and leading product marketing for tech-enabled real estate services. Collaborating across sales and product teams to optimize marketing strategies.
Responsibilities
- Build and lead the product marketing function, including product positioning, messaging, go-to-market strategy, and sales enablement across multiple product lines.
- Collaborate with the sales and product development teams to ensure marketing strategies align with product capabilities and sales objectives.
- Operate as a strategic individual contributor initially, and over time build and scale a product marketing team.
- Report to the SVP, Marketing.
- Define and evolve product positioning across various services (Residential, Commercial, Marketplace, etc.).
- Lead development of messaging houses and clarify ICPs, buyer personas, and vertical narratives.
- Translate complex capabilities into clear business outcomes.
- Own GTM strategy for product launches and major releases.
- Create repeatable launch playbooks and align stakeholders in cross-functional teams.
- Build and maintain core sales assets, develop messaging for priority segments, and support strategic deals.
- Lead competitive research and equip Sales with clear positioning.
Requirements
- Bachelor’s degree in business, engineering, computer science, or a related field required
- 8–12+ years in B2B product marketing roles
- Experience owning positioning and GTM strategy
- Proven success launching products in SaaS, platform, marketplace, or technology-enabled services environments
- Strong collaboration with Product and Sales leadership
- Experience translating technical differentiation into outcome-driven messaging
- Strong executive communication skills
- Experience in AI-enabled platforms
- Experience in property services or property management-related business
- Experience building a PMM function from scratch
Benefits
- Competitive compensation
- Health, Dental, Vision, Life, Disability options
- 401K retirement savings plan
- Paid vacation, federal and floating holidays
- Maternity/Paternity Pay
- Career advancement opportunities
- All the tools you'll need to be successful
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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