Product Marketing Manager creating marketing strategies and managing content for ETF product line at Columbia Threadneedle Investments. Collaborating with cross - functional teams to drive product messaging.
About the role
- Marketing Manager responsible for executing go-to-market strategies for Hopae's digital identity platform. Collaborating cross-functionally to drive product launches and multi-channel campaigns.
Responsibilities
- Own and execute Hopae’s go-to-market strategy for new and existing products
- Define ICPs, positioning, and messaging to ensure clear market differentiation
- Lead end-to-end product launches across channels with measurable impact
- Design and optimize multi-channel campaigns to drive acquisition and growth
- Partner cross-functionally with Product, BD, and Operations to align strategy and execution
- Track performance, analyze data, and continuously improve funnel conversion and ROI
Requirements
- 5+ years of experience in GTM, marketing, or growth in a fast-paced tech environment
- Strong at turning complex products into clear, compelling positioning
- Data-driven and structured, with a strong focus on measurable outcomes
- Experienced in cross-functional collaboration with Product and Engineering teams
- High ownership mindset and comfortable operating in ambiguity
- Excellent communication skills in English
Benefits
- Unlimited PTO
- Remote-friendly work model
- Real ownership from Day 1
- High-impact, global product
- Multicultural, respectful team
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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