Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
About the role
- Product Marketing Manager responsible for product messaging and positioning at a leading healthcare technology firm. Drive go-to-market strategies and create compelling product narratives with a cross-functional team.
Responsibilities
- Own product messaging and positioning across Pivotal Health’s platform and offerings
- Develop and maintain product content and collateral, including:
- One-pagers, sales decks, and battlecards
- Case studies, testimonials, and client proof points
- Specialty-specific and partner-specific collateral
- Partner with Product to stay deeply informed on roadmap, capabilities, and releases
- Create and manage regular product communications, including product updates and a product newsletter for clients
- Own product-related web content, including product spotlights and solution pages
- Enable Sales, Client Success, and Partnerships with clear, consistent product narratives and materials
- Lead go-to-market planning and execution for major product initiatives, coordinating across teams to ensure successful launches
- Bring structure, clarity, and consistency to how we talk about our product externally and internally
Requirements
- 4+ years of experience in Product Marketing, ideally in B2B SaaS or healthcare technology
- Experience creating sales enablement and customer-facing collateral at scale (with examples)
- Startup experience & ability to wear multiple hats
- Proven experience leading go-to-market efforts for complex products
- Strong writer and storyteller, ability to simplify technical concepts
- Eye for design, comfortable editing collateral across Google Slides, InDesign, PowerPoint, Figma and more
- Comfortable working cross-functionally in a fast-paced environment
- Collaborative, low-ego, and comfortable rolling up your sleeves (sometimes you get to develop strategy, sometimes you edit PPT decks — always important but not always glamorous!)
- Highly organized, proactive, and detail-oriented
Benefits
- Competitive compensation, including equity
- Full health, dental, and vision coverage
- Retirement savings plan through 401(k)
- Flexible time off
- Opportunities for company-wide connection and events
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