Manage YouTube channel performance and develop growth strategies for BLACKROLL®. Optimize content and analyze performance metrics to drive engagement and subscriber growth.
About the role
- Growth Lead focusing on PLG-driven acquisition, activation, and conversion at Omnilex, an innovative legal tech startup. Collaborating with sales on SLG and optimizing the acquisition funnel through various experiments.
Responsibilities
- Own the full PLG acquisition funnel - from traffic generation to sign-up and activation - and continuously optimise it.
- Design and run growth experiments across SEO, paid, organic, outbound and content distribution.
- Develop, test and optimise landing pages, signup flows and website messaging to maximise conversion rates.
- Analyse user behaviour and funnel metrics to find friction points and experiment with solutions.
- Collaborate with Marketing, Sales and Product to align PLG with SLG and broader go-to-market initiatives.
- Keep a pulse on growth trends in legal, AI and B2B growth —and actively bring new ideas to the table.
Requirements
- Strong analytical and quantitative skills; you enjoy digging into data and making decisions based on metrics.
- A clear understanding of user behaviour, motivation and decision psychology.
- Experience with tools such as Google Ads, LinkedIn Ads, GA4, and experimentation tools.
- Familiarity with AI tools like ChatGPT, Claude, Perplexity and others to accelerate execution.
- A solid understanding of SEO, landing page optimisation and PLG experimentation frameworks.
- Creativity paired with executional speed - you can move from idea to experiment within hours, not weeks.
- Ability to prioritise and operate with high ownership in a fast-paced environment.
- Swiss work permit or EU/EFTA citizenship.
- Bonus if you have: Familiarity with legal tech
- Background in data science/analytics
Benefits
- A key role at the intersection of AI and legal in one of Europe’s most exciting legal tech startups.
- A collaborative, high-energy team environment where your ideas and contributions are valued and implemented.
- Direct customer impact and responsibility - your performance strongly correlates with our startup success.
- A smart, motivated team with backgrounds in AI, law and distribution.
- Being the 14th team member in a high growth startup.
- Competitive salary complemented with transparent competitive ESOP.
- The momentum is real, the deals are big, and the opportunity to shape the future of legal AI is still wide open.
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