Manage YouTube channel performance and develop growth strategies for BLACKROLL®. Optimize content and analyze performance metrics to drive engagement and subscriber growth.
About the role
- Experienced Growth Lead responsible for strategic marketing and budget management in Vienna. Leading a team to drive performance and scaling initiatives.
Responsibilities
- End-to-end overall responsibility for the entire marketing function with a clear focus on lead generation for Sales (currently over €400,000/month)
- Strategic and operational responsibility for the total marketing budget (>€400,000/month)
- Definition of marketing strategy, priorities and KPIs across all channels
- Leadership, management and scaling of the team
- Strategic ownership of media buying & scaling — operational execution is carried out together with our Performance Marketing team (current ad spend: >€200,000/month)
- Development of a clear creative & content strategy including testing frameworks for ads, website and funnels
- Final responsibility for website copy, messaging and conversion rate optimization
- Optimization of newsletter and email flows
- Conception of influencer partnerships as well as social & content initiatives
- Definition of strategy, priorities and KPI frameworks for SEO, social and personal branding
- Planning and execution of go-to-market (GTM) strategies
- Primary KPI: qualified leads for our Sales team
Requirements
- Minimum of 5 years of marketing experience
- Demonstrable experience managing budgets exceeding €500,000 per month (total)
- Deep understanding of KPIs, tracking and conversion optimization
- Strong sense for performance-driven creatives and messaging
- Ability to build a team while being willing to take hands-on operational responsibility
- High standards for speed, quality and ownership
- Ideally experience in a B2B SaaS environment or in e-commerce
Benefits
- Relocation package if a move is required
- Top-tier equipment and a budget to conquer markets
- A product that is scaling rapidly
- A growth story that has only just begun
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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