Manage YouTube channel performance and develop growth strategies for BLACKROLL®. Optimize content and analyze performance metrics to drive engagement and subscriber growth.
About the role
- DTC Performance & Growth Marketing Manager at Blueair, driving direct-to-consumer growth and executing full-funnel media strategies for innovative air purification products.
Responsibilities
- Develop and execute full-funnel media strategies across paid search, social, display, CTV, podcasts, affiliate, and emerging platforms to drive both brand awareness and DTC revenue growth.
- Own end-to-end management of paid media campaigns across Meta, Google, YouTube, TikTok, and emerging platforms, working closely with agency partners to optimize performance and scale high-impact channels.
- Lead the exploration and scaling of social commerce opportunities, including TikTok Shop, creator partnerships, and shoppable media formats to drive incremental revenue and reach new audiences.
- Strategically allocate marketing investment across channels to drive topline revenue growth while maintaining CAC efficiency and maximizing lifetime value (LTV).
- Lead creative strategy across performance channels, partnering with internal creative teams and external agencies to develop high-impact, customer-centric assets that build brand awareness while driving conversion.
- Ensure channel-specific learnings inform future campaigns and brand storytelling.
- Leverage data and performance insights to identify growth opportunities, measure campaign effectiveness, and optimize marketing investments.
- Track performance against DTC growth targets and marketing OKRs.
- Develop and execute a structured testing roadmap across channels, creative, audiences, and landing experiences to continuously improve conversion rate, CTR, CAC, and ROAS.
- Evaluate and implement new tools, platforms, and media opportunities that enhance paid performance, attribution, measurement, and customer acquisition, with a focus on emerging channels and social commerce.
- Partner with Marketing, Sales, Brand, and Operations teams to ensure paid programs support product launches, integrated campaigns, and broader brand initiatives.
- Work cross-functionally with Finance and leadership to align marketing investments with business objectives.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or related field
- 5–8+ years of experience driving performance marketing for DTC or e-commerce brands, with clear ownership of business outcomes
- Proven success scaling multi-channel paid media programs (Meta, Google, TikTok) with strong results across CAC, ROAS, and customer lifetime value
- Experience building and executing full-funnel strategies that balance efficient acquisition with long-term brand growth
- Demonstrated ability to manage and optimize seven-figure+ media budgets, making thoughtful trade-offs across channels
- Strong analytical mindset with fluency in performance data, attribution, and measurement, and the ability to turn insights into action
- Experience designing and leading structured testing programs across creative, audiences, and on-site experiences
- Deep understanding of the DTC customer journey, including conversion, retention, and lifecycle dynamics
- Ability to effectively partner with agency teams and cross-functional stakeholders to drive meaningful business impact
- Clear and thoughtful communicator, comfortable sharing insights and influencing decisions at senior levels
- A proactive, test-and-learn mindset with curiosity for new growth opportunities
Benefits
- health insurance (medical, dental and vision)
- 401K with company match
- parental leave
- sick leave
- paid vacation and holidays
- access to numerous additional perks and benefits
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