Director role at Unum enhancing Field Digital Engagement & Growth for employee benefits solutions with agents and brokers. Leading sales strategies and collaboration across teams.
About the role
- ABM leader driving global strategy and execution at YOOBIC's marketing team. Overseeing U.S. pipeline performance and managing BDRs in a fast-paced environment.
Responsibilities
- Global ABM strategy and execution
- U.S. pipeline performance
- Direct management of 2 U.S.-based BDRs
- Orchestration of the marketing and GTM tech stack
- You’ll operate at the intersection of Marketing, Sales, and RevOps, designing how signal turns into engagement, engagement into meetings, and meetings into pipeline.
- You are part strategist, part builder, with a strong appreciation for long sales cycles and complex buying committees.
- Global ABM Strategy & Execution
- Define ICP segmentation and account tiering
- Build persona-driven messaging across buying committees
- Launch multi-channel ABM plays (digital, outbound, paid, events, sales activation)
- Partner closely with Sales on account plans and pipeline targets
- Drive strategic programs hands-on in collaboration with Content, Events and Product Marketing
- GTM Systems & Marketing Technology
- Design and optimise workflows across HubSpot, Salesforce, Seam.ai, Influ2 and intent platforms
- Build trigger-based programs using intent data, engagement signals and buying committee activity
- Partner with RevOps on scoring, enrichment, routing and automation
- Develop dashboards tracking engagement-to-pipeline conversion
- Continuously evaluate and implement new GTM tools
- U.S. Pipeline Ownership & BDR Leadership
- Directly manage two U.S.-based BDRs and own regional pipeline creation
- Set and manage monthly and quarterly pipeline targets
- Coach BDRs on targeting, messaging and sequencing
- Align outbound with ABM strategy and intent signals
- Lead pipeline reviews and address engagement gaps
- Ensure marketing insights translate into sales conversations
Requirements
- 5–7+ years in B2B SaaS marketing
- 3+ years building and executing enterprise ABM programs
- Proven success generating qualified pipeline through ABM
- Experience managing or enabling BDR/SDR teams (direct management preferred)
- Strong hands-on experience with ABM platforms, HubSpot, and Salesforce
- ABM leader with a GTM engineer mindset
- Comfortable owning strategy and executing hands-on
- Experience selling into global market
- Deep understanding of ABM in B2B SaaS sales environment
- Highly technical and curious about emerging GTM tool
- Comfortable building workflows between Seam.ai, HubSpot, Influ2, Salesforce, and enrichment tools
- Comfortable in a fast-paced entrepreneurial environment
Benefits
- Hybrid working from NYC (3 days a week in the office Monday, Tuesday and Thursday with lunch provided on Monday & Thursday
- 20 days PTO + 8 public holidays (plus 3 floating holidays to choose from)
- Medical cover and EAP (Employee Assistance Program)
- Company covered Life insurance coverage
- Company covered long term disability coverage
- An amazing 401k contribution - We contribute even if you don’t!
- ADP discounts for a whole host of items (including electronics, Childcare, travel, etc…)
- Free online HIIT sessions + gym discounts
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