Growth Marketer focusing on Performance Marketing campaigns to enhance subscription models for a digital media company. Collaborating with teams to optimize KPIs and campaign strategies.
CI
Hybrid Head of Customer Growth, Value Cards and Personal Installment Loans, Director
Posted 3 hours ago
About the role
- Head of Customer Growth leading profitable customer growth for US Value Cards and Personal Loans. Collaborating with cross-functional teams to drive customer acquisition and revenue streams.
Responsibilities
- Develop and execute strategies to drive profitable customer growth.
- Partner with Marketing and Analytics for customer acquisition.
- Collaborate with Product and Marketing teams for new product positioning.
- Deliver planned commitments for customer acquisitions.
- Cultivate relationships with Marketing, Analytics, and Risk teams.
- Lead comprehensive test-and-learn agendas with Analytics and Product teams.
- Partner with teams to establish optimal channel mix for profitability.
- Conduct competitive intelligence efforts to inform strategic planning.
- Ensure seamless execution of pre-screen campaigns.
- Evaluate options for generating fee revenue through decline monetization.
Requirements
- Bachelor’s degree required; Master’s degree preferred.
- 10+ years of progressive experience.
- Proven track record of delivering results and leading high-performing teams.
- Strategic thinker with the ability to define overarching business strategies.
- Deep knowledge and understanding of customer needs and market dynamics.
- Demonstrated strong people leadership skills.
- Exceptional ability to build and nurture relationships with a diverse range of stakeholders.
- Excellent communication (written and verbal), listening, and influencing skills.
- Strong understanding of product architecture, backend systems, and financial products.
- A change agent with a proven ability to drive innovation.
Benefits
- medical, dental & vision coverage
- 401(k)
- life, accident, and disability insurance
- wellness programs
- planned time off (vacation)
- unplanned time off (sick leave)
- paid holidays
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