Manage YouTube channel performance and develop growth strategies for BLACKROLL®. Optimize content and analyze performance metrics to drive engagement and subscriber growth.
Responsibilities
End-to-end responsibility for YouTube channel performance
Develop and manage a data-driven YouTube growth strategy
Optimize titles and thumbnails
Analyze performance data and derive concrete action plans
Improve video structure, hooks and storytelling
Requirements
Proven experience in YouTube management
Understanding of key performance KPIs such as CTR, watch time, retention and subscriber growth
Strong sense for content packaging (titles, thumbnails)
Analytical ability to translate performance data into concrete measures
Knowledge of storytelling, video structure and scalable content formats
Interest in and understanding of topics such as recovery, movement and health
Fluent in German and English
Benefits
6 weeks of vacation
Option to work from home
Flexible working hours
Employee product discounts internally and with external partners
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