Growth Marketer focusing on Performance Marketing campaigns to enhance subscription models for a digital media company. Collaborating with teams to optimize KPIs and campaign strategies.
About the role
- Growth Coordinator at Bernoulli Education managing marketing strategies and budgets for student acquisition. Collaborating internally to optimize growth initiatives and improve user experiences.
Responsibilities
- Develop and manage the acquisition budget, allocating resources to growth initiatives with high potential financial return.
- Analyze financial metrics, such as customer acquisition cost (CAC), to evaluate the performance of growth strategies.
- Identify growth opportunities by analyzing the market, competitors, and industry trends.
- Develop and implement customer acquisition strategies using paid media as well as content marketing, SEO, affiliate marketing, online advertising, and other channels.
- Conduct A/B tests and experiments to optimize strategies.
- Collaborate with internal teams such as product, design, and engineering to align growth strategies and the user experience.
- Use data analysis tools and metrics to monitor the performance of marketing campaigns.
Requirements
- Advanced knowledge of digital marketing techniques, especially paid media on Google Ads and Meta Ads.
- Knowledge of SEO, content marketing, online advertising, affiliate marketing, and email marketing.
- Familiarity with data analysis tools such as Google Analytics, Data Studio, and Power BI.
- Understanding of market trends and best practices in growth marketing and growth hacking.
Benefits
- 🩺 Health insurance
- 🦷 Dental plan
- 💙 Life insurance
- 🍴 Meal and food allowance on the same card
- ☕️ Breakfast or afternoon snack at physical locations
- 🚍 Transportation voucher
- 🏋️♂️ Total Pass and Wellhub (access to gyms and wellness services)
- 🎂 Birthday day off
- 📖 Corporate University
- 🤰🏽 Pregnancy support program
- ☎️ Counseling program offering psychological, legal, financial, and social guidance
- 👰 Wedding gift
- 🍴 Duo Gourmet
- 🛍️ Bernoulli Benefits Club: access to a network of partners with discounts on undergraduate and graduate courses, energy bills, language courses, and more for you and your family
- 🍼🏡 Mothers on a hybrid schedule have 100% remote work from the 6th month of pregnancy until the child is 1 year old
- 👨👶🏡 Fathers on a hybrid schedule have 100% remote work from the child's birth until the child is 6 months old
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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