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GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- Develop a deep understanding of the nCino Banking Operating System to be an expert on product-market fit and overall differentiation
- Align with and drive success in exceeding nCino’s annual revenue goals and be responsible for maintaining Product Marketing’s KPIs
- Channel the voice of the customer – understand the pain points and aspirations of the different banking segments and roles within the financial institution, ultimately translating this into actionable content and output that drives revenue generation
- Designs and executes quantitative and qualitative research to support the marketing organization, product strategy, and the nCino business at large
- Works with Product Management to inform the multi-year roadmap for the nCino's markets
- Cultivate relationships with the nCino sales, marketing and product development teams to evaluate product-market fit, drive portfolio marketing strategy, and deliver exceptional analyses of the target market and proper market segmentation to drive demand
- Build messaging framework for solution themes, mapping out the key topics and problems our target audience faces and the solutions that nCino can and should provide
- Work with Product, Sales, Customer Success, and Marketing leadership to develop Go To Market plans for major product releases and prospect/customer outreach
- Partner with the Marketing team to ensure successful communication strategy and execution for product releases
- Conduct competitor and market research to identify trends, differentiators, and areas of opportunity for nCino
- Create market positioning for nCino product and solutions, messaging, and value props across industry verticals and geographical regions
- Build a deep understanding of our customers and the market by conducting primary qualitative and quantitative research and competitive analyses that inform strategic product & marketing decisions
- Create, define and own the content machine for solution messaging and positioning. Apply your expertise to all forms of collateral including but not limited to - feature documents, slides, web content, POV documents, video scripts, FAQs, competitive intelligence, etc.
- Work alongside Sales to increase conversion rates through continuous improvement of product messaging, demos, sales enablement, and competitive win/loss insights
- Be able to proficiently demo the nCino Bank Operating System so that you have the product knowledge to represent nCino at internal and external events, conferences, tradeshows, etc.
Requirements
- Bachelor’s degree in Business Administration, Marketing or equivalent combination of experience
- 4+ years of experience in a Marketing role
- 2+ years of experience in a Product Marketing role
- Proven success as a coach and mentor of marketers
- Demonstrated dedication to quality and continuous improvement
- Ability to motivate yourself and others, prioritize your own work, and adapt and thrive in a dynamic team environment
- Ability to own qualitative and quantitative research from product strategy to campaign launch
- Track record for collaborating in a fast-paced environment
- Proven portfolio of developing and coordinating impactful Marketing collateral including (but not limited to) presentation slides, brochures, feature documents, point of view documentation, FAQs, lead generation scripts, personas, target market definition, ROI models, lander pages, videos and other relevant materials to used by marketing, sales and business development.
- Ability to identify, analyze, and communicate market trends and sales opportunities
- Strong aptitude for distilling complex technical differentiators into simple stories that resonate with the customer base
- Excellent project management skills
- Ability to work with a variety of teams, gather input, synthesize feedback and coordinate efforts across multiple areas of business
- Proven track record of conducting market and competitive analyses to inform corporate strategies and campaigns
- Knowledgeable about or proven ability to learn quickly banking and FinTech industry trends and able to integrate that knowledge into our product and marketing strategy
Benefits
- Equal employment opportunities
- Reasonable accommodations for persons with disabilities
- Competitive salary
- Professional development opportunities
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