Product Marketing Manager overseeing the strategic development of Benjamin Moore UK products. Leading the launch, lifecycle management, and supporting sales across customer groups.
About the role
- Product Marketing Manager shaping how creators engage with Substack's platform. Collaborating with teams to develop narratives and strategies for product launches.
Responsibilities
- Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.
- Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.
- Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.
- Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.
- Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.
- Create launch assets including blog posts, case studies, and email campaigns.
Requirements
- 6+ years of product marketing experience, preferably in creator platforms or media technology.
- Proven track record of successful product launches and go-to-market execution.
- Exceptional communicator with the ability to craft compelling narratives.
- Strong analytical capabilities with experience using data to inform strategy and measure impact.
- Willing to collaborate with any writer or creator on the platform regardless of their views.
- Ambitious self-starter, open-minded, with a high sense of initiative.
- Comfortable building in public, ideally with experience building a social following.
Benefits
- competitive compensation package that includes salary, equity, and exceptional benefits
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
GTM Strategy & Execution Senior Manager at Equinix, translating strategy into actionable programs across global teams. Driving efficiency and growth in Sales, Marketing, and Customer Success.
GTM Strategy & Execution Manager at Equinix enhancing customer value through strategic analysis and program execution. Collaborating with teams to optimize GTM operations for growth.
Senior Manager Go - To - Market Operations focusing on strategic planning and GTM productivity for A - LIGN. Collaborating with cross - functional teams to enhance efficiency and achieve successful outcomes.
Marketing Manager responsible for executing go - to - market strategies for Hopae's digital identity platform. Collaborating cross - functionally to drive product launches and multi - channel campaigns.
Product Marketing Manager creating marketing strategies and managing content for ETF product line at Columbia Threadneedle Investments. Collaborating with cross - functional teams to drive product messaging.
Product Marketing Manager responsible for product messaging and positioning at a leading healthcare technology firm. Drive go - to - market strategies and create compelling product narratives with a cross - functional team.
Principal Product Marketing Manager at CodeRabbit, focusing on AI - driven code reviewer systems. Collaborating with Product, Engineering, and Marketing to bring innovative products to market.
Director of Product Marketing building and leading product marketing for tech - enabled real estate services. Collaborating across sales and product teams to optimize marketing strategies.
GTM Specialist responsible for growing Cloudflare One revenue and product adoption. Advising sales leaders and partnering with technical sales teams for strategic growth.