Hybrid Product Marketing Manager

Posted 3 weeks ago

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About the role

  • Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.
  • Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.
  • Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.
  • Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.
  • Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.
  • Create launch assets including blog posts, case studies, and email campaigns.

Requirements

  • 6+ years of product marketing experience, preferably in creator platforms or media technology.
  • Proven track record of successful product launches and go-to-market execution.
  • Exceptional communicator with the ability to craft compelling narratives.
  • Strong analytical capabilities with experience using data to inform strategy and measure impact.
  • Willing to collaborate with any writer or creator on the platform regardless of their views.
  • Ambitious self-starter, open-minded, with a high sense of initiative.
  • Comfortable building in public, ideally with experience building a social following.

Benefits

  • competitive compensation package that includes salary, equity, and exceptional benefits

Job title

Product Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$140,000 - $150,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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