Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Product Marketing Manager shaping how creators engage with Substack's platform. Collaborating with teams to develop narratives and strategies for product launches.
Responsibilities
- Work cross-functionally to influence and shape product positioning, messaging frameworks, and value propositions for Substack's platform and new features, in close collaboration with product and partnerships.
- Partner closely with product teams to create differentiated narratives that articulate why Substack is the best platform for independent writers and creators.
- Develop messaging that speaks to writers and creators at different stages—from those just starting out to established publications.
- Lead product launches from concept to execution, coordinating across product, design, growth, and partnership teams.
- Develop launch strategies that maximize awareness, adoption, and engagement among target creator segments.
- Create launch assets including blog posts, case studies, and email campaigns.
Requirements
- 6+ years of product marketing experience, preferably in creator platforms or media technology.
- Proven track record of successful product launches and go-to-market execution.
- Exceptional communicator with the ability to craft compelling narratives.
- Strong analytical capabilities with experience using data to inform strategy and measure impact.
- Willing to collaborate with any writer or creator on the platform regardless of their views.
- Ambitious self-starter, open-minded, with a high sense of initiative.
- Comfortable building in public, ideally with experience building a social following.
Benefits
- competitive compensation package that includes salary, equity, and exceptional benefits
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