Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Product Marketing Manager defining and building marketing functions for high-performance manufacturing software. Translating technical capabilities into compelling stories and ensuring go-to-market excellence.
Responsibilities
- **What You Will Do:**
- __Define and Build the Product Marketing Function __
- Establish scalable processes for messaging development, product launches, and enablement delivery.
- Select and implement tools for content organization, versioning, and performance tracking.
- Build systems and workflows that can support future PMM hires as the function grows. **
- __Turn Technology Into Story __
- Translate product features into market-relevant value stories that resonate across verticals.
- Build cohesive narratives connecting MES, Connect IoT, and the Data Platform into one unified Industry 4.0 story.
- Own product positioning, messaging frameworks, and storytelling across audiences and regions.
- **__Drive Go-to-Market Excellence __**
- Partner with Product, Sales, Pre-Sales, and Industry teams to ensure every launch is strategic, consistent, and commercially ready.
- Develop modular messaging architectures and GTM playbooks that support multiple releases per year.
- Create competitive battlecards, pitch decks, objection handling guides, and ROI tools that help teams close deals faster.
- **__Enable Sales, Partners, and the Field __**
- Deliver training, workshops, and on-demand pitch libraries to build confidence in the field.
- Collaborate with Pre-Sales to align messaging with demo flows and proof-of-value materials.
- Equip partners with adaptable messaging frameworks that align to our global story.
- **__Measure, Learn, and Evolve__ **
- Create dashboards to track content usage, message adoption, and enablement impact.
- Gather and act on field feedback to continuously refine narratives and tools.
- Work with Marketing to translate messaging into campaigns that drive awareness and demand.
Requirements
- **What You Will Bring:**
- 5–8 years of Product Marketing experience in B2B enterprise software, ideally in SaaS, industrial technology, or manufacturing software.
- Proven ability to build go-to-market frameworks from the ground up.
- Strong understanding of complex technical products and the creativity to make them simple and compelling.
- Experience developing messaging architectures, product positioning, and launch strategies.
- Excellent communication and collaboration skills with experience influencing cross-functional teams.
- Comfort navigating ambiguity and turning high-level goals into structured plans.
- A bias for action, intellectual curiosity, and a passion for storytelling.
- Excellent writing and speaking skills English ****
- **What We Consider A Plus (not mandatory): **
- Knowledge of MES ******
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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