GO
GovSignalsGTM Lead – Department of War
GTM Lead driving net new government SaaS sales for GovSignals. Building relationships and closing high - value contracts in defense acquisition.
About the role
- **What You Will Do:**
- __Define and Build the Product Marketing Function __
- Establish scalable processes for messaging development, product launches, and enablement delivery.
- Select and implement tools for content organization, versioning, and performance tracking.
- Build systems and workflows that can support future PMM hires as the function grows. **
- __Turn Technology Into Story __
- Translate product features into market-relevant value stories that resonate across verticals.
- Build cohesive narratives connecting MES, Connect IoT, and the Data Platform into one unified Industry 4.0 story.
- Own product positioning, messaging frameworks, and storytelling across audiences and regions.
- **__Drive Go-to-Market Excellence __**
- Partner with Product, Sales, Pre-Sales, and Industry teams to ensure every launch is strategic, consistent, and commercially ready.
- Develop modular messaging architectures and GTM playbooks that support multiple releases per year.
- Create competitive battlecards, pitch decks, objection handling guides, and ROI tools that help teams close deals faster.
- **__Enable Sales, Partners, and the Field __**
- Deliver training, workshops, and on-demand pitch libraries to build confidence in the field.
- Collaborate with Pre-Sales to align messaging with demo flows and proof-of-value materials.
- Equip partners with adaptable messaging frameworks that align to our global story.
- **__Measure, Learn, and Evolve__ **
- Create dashboards to track content usage, message adoption, and enablement impact.
- Gather and act on field feedback to continuously refine narratives and tools.
- Work with Marketing to translate messaging into campaigns that drive awareness and demand.
Requirements
- **What You Will Bring:**
- 5–8 years of Product Marketing experience in B2B enterprise software, ideally in SaaS, industrial technology, or manufacturing software.
- Proven ability to build go-to-market frameworks from the ground up.
- Strong understanding of complex technical products and the creativity to make them simple and compelling.
- Experience developing messaging architectures, product positioning, and launch strategies.
- Excellent communication and collaboration skills with experience influencing cross-functional teams.
- Comfort navigating ambiguity and turning high-level goals into structured plans.
- A bias for action, intellectual curiosity, and a passion for storytelling.
- Excellent writing and speaking skills English ****
- **What We Consider A Plus (not mandatory): **
- Knowledge of MES ******
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
VΕ
Volton Ελληνική ΕνεργειακήProduct Marketing Manager
Product Marketing Manager optimizing energy product portfolio for Volton Hellenic Energy. Leading strategies for market introduction and customer satisfaction in Greece.
Lead the deployment of MES systems across Pratt & Whitney overhaul facilities. Drive projects ensuring alignment with company goals and processes in an aviation context.
Senior Product Marketing Manager at Remerge shaping product narratives and market insights. Collaborating with teams to align product offerings with customer needs in the AdTech space.
AI
AirOpsProduct Marketing Lead
Product Marketing Lead orchestrating cross - functional strategies for AirOps, enhancing market leadership in AI - driven content operations platform. Collaborate with leadership, product, and sales for impactful storytelling.
ZE
ZenityGTM Enablement Manager
GTM Enablement Manager at Zenity defining and evolving go - to - market enablement programs in AI technology sector. Collaborating across teams to enhance sales capabilities and performance.
Leading onboarding processes for large commercial clients at Octadesk, a top SaaS company. Ensuring successful implementation and a smooth journey for clients from the beginning.
CI
Caterpillar Inc.Senior Product Marketing Consultant
Product Marketing Consultant at Caterpillar Inc. developing marketing strategies for digital products. Creating engaging content and collaborating with cross - functional teams to drive awareness and adoption.
TR
Product Marketing Manager working on industry - specific positioning, go - to - market execution, and sales enablement. Join Trengo to drive customer acquisition and pipeline growth in a fast - paced environment.
BH
Product Marketing Specialist developing marketing content for Industrial CT solutions. Collaborating cross - functionally to execute product launches and enhance brand presence.