Product Marketing Manager owning messaging, positioning, and go - to - market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
About the role
- Senior Product Marketing Manager leading B2B2C product strategy at AirHelp. Responsible for market positioning, sales enablement, and competitive analysis.
Responsibilities
- Build & Own the B2B2C Value Proposition
- Define and evolve the value proposition across the full product portfolio.
- Ensure a consistent narrative across sales, marketing, and any other customer touchpoints.
- Design and own the Sales Enablement program, including onboarding, regular training, and pitch certification.
- Create sales-ready assets: pitch decks, one-pagers, case studies, whitepapers, and competitive battlecards.
- Own the product demo experience - from scripts to environments - so Sales can confidently showcase value.
- Continuously benchmark competitors to identify gaps, threats, and opportunities.
- Own Go-To-Market strategy for new feature launches and market expansions for B2B product lines.
Requirements
- Experience: 5+ years in Product Marketing, specifically within the B2B2C area or Travel sector.
- Content Mastery: Good writing and storytelling skills; ability to create "sales-ready" content that converts.
- Strategic Mindset: Proven ability to build GTM plans that have resulted in measurable pipeline growth.
- Technical Savvy: Comfortable deep-diving into product features and translating them into business benefits (including managing demo environments).
- Collaborative Spirit: A history of building strong relationships with Sales, Product Management, and Field Marketing teams.
Benefits
- Culture of Autonomy: No micromanagement, no politics. Just builders building.
- Growth Investment: Personal development plans, internal workshops, mentorship, and language classes.
- Culture That Cares: Team events, supportive peers, and a mission you can feel proud of.
- Flexible Benefits: Choose between gym pass, personal development, childcare, transport, or travel subsidies.
- Global Workstyle: Work from anywhere for up to 2 weeks/year, because we know the best ideas come from seeing the world.
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