Product Marketing Communications Specialist with a focus on complex marketing narratives for a global manufacturer in the industrial sector. Responsibilities include targeted communication strategies and product visibility enhancement.
Responsibilities
Maximize product visibility by developing and executing targeted communication strategies
Coordinate and implement communication plans aligned with product and business area priorities
Develop marketing materials and content (brochures, presentations, product photos, multimedia, digital assets) in line with global brand guidelines
Define and execute marketing communication tactics to support product launches
Coordinate and manage product launch activities across relevant channels
Maintain and update product content on both web and intranet platforms
Oversee media libraries, product imagery, documentation, and internal resources
Define KPIs for communication activities and evaluate their impact regularly
Organize and facilitate internal webinars to share product-related information
Requirements
Minimum 3 years of experience in B2B Marketing and Communications
Degree in Marketing or Communications
Fluent in English; additional languages are a plus
Proven experience in creative writing and content development
Proficient in MS Office, Teams, SharePoint, and Adobe Creative Suite
Strong project management and coordination skills
Demonstrated ability to communicate effectively with internal and external stakeholders
Self-motivated, open-minded, and ready to explore new ideas
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