Senior Manager leading regional field marketing operations at Lithia & Driveway. Driving marketing strategies to enhance customer loyalty and dealership performance across multiple locations.
About the role
- Marketing Automation Manager handling automation technology campaigns for leading brands in Spain. Managing automated journeys and optimizing client relationships with Adobe, Salesforce, and Google tools.
Responsibilities
- Participarás en todo el ciclo de vida de la automatización: desde la configuración, testeo y reporting de campañas diarias hasta la arquitectura de journeys complejos.
- Definición de frameworks de optimización y la gestión de roadmap y equipos.
- Cuanto mayor sea tu experiencia, mayor será tu impacto en la visión estratégica, la interlocución con stakeholders C‑level y la gobernanza del dato.
Requirements
- Buscamos personas con mentalidad analítica y orientación al detalle.
- Experiencia en CRM/Marketing Automation.
- Uso de SQL y APIs.
- Comprensión de modelos de segmentación y personalización.
- Los perfiles más senior deberán aportar liderazgo de proyectos/equipos y dominio avanzado.
- Perfiles más junior deben tener bases sólidas de marketing automation según stack requerido y ganas de aprender.
Benefits
- Proyectos punteros en MarTech para marcas de primer nivel.
- Plan de desarrollo y formación certificada.
- Modelo híbrido y flexibilidad real.
- Retribución competitiva ajustada a tu grado de responsabilidad.
- Beneficios sociales (seguro médico, tickets, etc.)
Job title
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