B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Marketing Operations Specialist overseeing development and optimization of marketing materials for Highmark Health. Ensuring alignment, compliance, and achieving excellence in tactical support for marketing initiatives.
Responsibilities
- Oversees and serves as a subject matter expert for critical operational elements in the development of marketing materials
- Facilitates the timely development, management, and optimization of customer and prospect marketing and communication materials
- Ensures strategic alignment, compliance, and data accuracy
- Facilitates campaign setup to enable detailed tracking and analysis
- Collaborates with assigned team to understand goals, objectives, and strategies
- Achieves service excellence in tactical support for growth or retention initiatives
Requirements
- Bachelor's Degree in Business, Marketing, Communications, English, Health Policy or related OR 6 years of related and progressive experience in lieu of Bachelor's
- 3 years in Marketing Communications or Campaign Development, Execution, or supervision
- Professional experience using technology, tools, and AI in a Marketing function
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
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