B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Marketing and Sales Operations role at ODILO optimizing CRM systems and implementing marketing automation workflows. Focused on strategy, demand generation, and data analysis for business growth.
Responsibilities
- Optimize CRM systems (HubSpot or similar) to streamline marketing and sales processes.
- Design and implement marketing automation workflows (lead nurturing, scoring, segmentation).
- Analyze funnels, campaigns, data, and user behavior to identify growth opportunities.
- Create dashboards and reports to enable data-driven decisions and to connect commercial activity to pipeline and revenue impact.
- Implement AI and no-code/low-code solutions to design intelligent agents and automated workflows that optimize campaigns, operations, and lead generation.
- Collaborate with creative teams to deliver insight-driven strategies.
- Continuously propose improvements and experiment with new tools and methodologies.
- Propose and implement improvements in demand generation and commercial processes.
- Detect gaps in conversion and propose strategies for improvement.
Requirements
- Solid experience in HubSpot or other CRMs with a commercial perspective.
- At least 3 years of experience in marketing and sales automation, and full-funnel optimization.
- Experience creating AI-powered workflows and agents.
- Proficiency with no-code/low-code automation tools (Make, n8n, etc.).
- Strong data analysis, reporting, and dashboard creation skills.
- Experience in demand generation and growth strategies.
- English B2 level.
- Experience in B2B environments.
Benefits
- Be part of an international, creative and ambitious environment , where every person has a real impact and actively contributes to the company’s growth.
- Unlimited learning with ODILOFY , our own learning platform with over 3 million pieces of content in all formats (books, audiobooks, videos, courses, movies and learning experiences).
- A flexible work model with remote options, allowing you to organize your schedule in a way that truly works for you.
- Work 100% remotely during July and August with shorter summer hours (8:00 – 15:00) for a better work-life balance.
- Your birthday off , so you can celebrate it your way.
- Flexible compensation plans , tailored to your needs: meals, transportation, childcare, training and private health insurance.
- Access to an emotional wellbeing app , with professional support to take care of your mental health.
- Competitive salary , aligned with your experience, background and role.
- Continuous professional growth , with real internal development opportunities and ongoing learning.
- Team, culture and wellness events , including sports activities, to connect, collaborate and celebrate achievements together.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Operations Specialist overseeing development and optimization of marketing materials for Highmark Health. Ensuring alignment, compliance, and achieving excellence in tactical support for marketing initiatives.
(Senior) Marketing Operations Manager working on marketing optimization and analytics at CUJU, a sports talent platform. Collaborating closely with the CMO and Go - to - Market team to enhance marketing strategies.
Marketing Intern supporting Revenue Marketing Operations through data analytics, AI, and market intelligence at MOTOR Information Systems. Collaborating with marketing leadership to drive revenue outcomes.
Marketing Operations Intern assisting in digital project coordination at Benco Dental. Gain valuable industry experience and network through mentorship opportunities while working in a family - oriented environment.
Senior CRM and Marketing Automation Manager enhancing customer data processes at HENRICHSEN AG. Leading marketing automation and CRM initiatives in a dynamic environment with remote work options.
Marketing Operations Lead guiding marketing expenses through tech stack management and data insights. Collaborating across marketing, sales, and leadership at startup focused on venture capital.
Marketing Operations Manager at Jump, building scalable marketing processes and analytics tools. Overseeing tech stack and cross - functional partnerships to drive predictable revenue.
Email Marketing Technology Specialist overseeing email marketing campaigns at Goodwin, a top - ranked global law firm. Collaborating with cross - functional teams on campaign execution and optimization.
Marketing Operations Associate at Fitch Ratings ensuring timely, high - quality delivery for marketing operations. Contributing to lead generation, data governance, and customer experience initiatives.