B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Senior CRM and Marketing Automation Manager enhancing customer data processes at HENRICHSEN AG. Leading marketing automation and CRM initiatives in a dynamic environment with remote work options.
Responsibilities
- Build and expand a new CRM system as the single source of truth for all customer data and customer interactions
- Design, implement and optimize email marketing campaigns, lead nurturing programs, and other automated marketing activities across the entire customer lifecycle
- Analyze, segment and activate customer data to ensure targeted, relevant audience engagement
- Train team members and other departments on marketing automation and CRM best practices
Requirements
- University degree in marketing, business administration, information technology, or a comparable qualification
- At least 5 years of professional experience in CRM and marketing automation
- Strong experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, SFMC, Microsoft Dynamics 365 Customer Insights) and CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Experience creating and executing email marketing campaigns and lead nurturing programs in a B2B environment
- Strong communication and project management skills, high advisory competence, and confident stakeholder management
- Solution-oriented, independent working style, strong analytical skills and experience in data analysis and segmentation, as well as the ability to work in a team.
Benefits
- A collaborative team spirit and strong sense of cohesion in a successful working environment
- Individualized onboarding and the opportunity to contribute your own ideas
- Flexible working hours based on trust and mobile/remote work with appropriate technical equipment
- Active support and development of your skills through IT and non-IT training
- Performance-based compensation and additional employee benefits
Job title
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Not specified
Degree requirement
Location requirements
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