B2B Marketing Operations Manager for Purchasing Power enhancing employer - partner engagement through operational processes. Develop marketing strategies and improve performance across B2B initiatives in a hybrid role.
About the role
- Marketing Intern supporting Revenue Marketing Operations through data analytics, AI, and market intelligence at MOTOR Information Systems. Collaborating with marketing leadership to drive revenue outcomes.
Responsibilities
- Support target market segmentation across automotive industry segments using ZoomInfo and enrichment workflows in Clay.
- Help refine ICP and buyer personas using structured data and behavioral signals.
- Identify and prioritize high-value target accounts through modeling, enrichment, and validation.
- Analyze marketing and sales data in HubSpot and Salesforce to spot trends and growth opportunities.
- Support reporting on lead quality, pipeline contribution, and campaign performance.
- Assist with data normalization and validation across CRM and marketing platforms to improve accuracy.
- Use AI tools for enrichment, research, summarization, and classification.
- Assist with AI-driven workflows for market research and account analysis (including Clay-based automation).
- Help document and improve repeatable AI-assisted marketing processes.
- Support CRM data hygiene, segmentation logic, and campaign readiness across HubSpot and Salesforce.
- Collaborate with demand generation and sales enablement on go-to-market initiatives.
- Help prep insights for executive dashboards, reporting, and leadership presentations.
Requirements
- Currently pursuing a degree in Marketing, Business Analytics, Data Science, Information Systems, Economics, or a related field.
- Strong analytical mindset; comfortable working with spreadsheets and structured data.
- Interest in AI, automation, and data-driven decision making.
- Strong written and verbal communication skills.
- Familiarity with Excel/Sheets, HubSpot, Salesforce, and/or BI tools.
- Exposure to AI tools (e.g., ChatGPT) and enrichment/automation workflows.
- Interest in B2B, SaaS, or automotive/technology industries.
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