Digital Shelf and Marketing Operations Specialist supporting digital enablement for healthcare technology. Managing ecommerce operations, legal compliance, and stakeholder collaboration in a hybrid role.
About the role
- Manager leading marketing operations and strategic initiatives for a Canada Brand team at Manulife. Overseeing agency management, vendor operations, and driving marketing excellence in a global environment.
Responsibilities
- Identify and implement tools and technologies that enhance team collaboration, reporting, and execution.
- Oversee day-to-day operations of the Canada Brand marketing team, ensuring alignment across functions and seamless execution of marketing initiatives.
- Lead the development and continuous improvement of marketing processes, workflows, and governance frameworks to drive operational efficiency and consistency.
- Partner with cross-functional teams to integrate planning efforts, ensuring marketing strategies are aligned with business priorities and timelines.
- Manage and track the marketing budget, including forecasting, reconciliation, and reporting, ensuring financial accountability and transparency.
- Facilitate team annual planning to support strategic goal setting and performance tracking.
- Manage Tier 1–3 agency relationships for Canada Segment, including relationship health, ways of working, optimizations and financial deliverables.
- Lead annual agency planning, retainer utilization, and spend reporting.
- Manage vendor contracts, procurement processes (including RFPs), onboarding/offboarding, and risk reviews.
- Identify and evaluate strategic marketing opportunities that align with business goals and market trends.
- Lead high-impact initiatives from ideation through to execution, ensuring cross-functional alignment and measurable outcomes.
- Collaborate with internal stakeholders to define project scope, success metrics, and execution plans.
- Drive innovation by piloting new approaches, tools, or campaigns that enhance brand presence and marketing effectiveness.
- Monitor and report on initiative progress, ensuring timely delivery and continuous optimization.
Requirements
- BA/BS in Marketing, Communications, Business, or related field.
- 7-10 years of experience in marketing operations, project management, or agency/vendor management.
- Proficiency in marketing workflow tools (e.g., Adobe Workfront and Smartsheet)
- Exceptional organizational, communication, and stakeholder management skills.
- Proven ability to lead cross-functional teams and manage multiple priorities in a dynamic environment.
- A passion for operational excellence, continuous improvement, and brand integrity.
Benefits
- health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- adoption/surrogacy benefits
- wellness benefits
- employee/family assistance plans
- various retirement savings plans (including pension and global share ownership plan with employer matching contributions)
- financial education and counseling resources
- generous paid time off including holidays, vacation, personal, and sick days
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