PU
PurpleVP of Consumer Growth
Vice President of Consumer Growth overseeing relationships and strategies for Purple's consumer base via the Purple ConneX app. Collaborating with leadership to accelerate business growth and customer engagement.
About the role
- Spearhead the D&A delivery of a comprehensive product strategy for the Retailer Business Solutions, aligned with PN overall growth vision, priorities and goals.
- Partner with global and regional ecommerce/ retailer teams on the use of D&A products to collaboratively transform our collective capabilities and maturity, and drive a culture of data driven, informed decision-making.
- Collaborate with cross-functional teams to design and implement analytics solutions that scale and are aligned with product objectives set out in the roadmap.
- Develop and implement a comprehensive data strategy ensuring effective collection, storage, and utilization of relevant data.
- Contribute to the development of a sound data foundation for all growth initiatives.
- Be laser focused on value creation and exceptional adoption of created capabilities to deliver impact/ results through routine or advanced analytics, identifying opportunities for efficiency improvements.
- Engage with internal and external stakeholders, ensuring alignment between D&A initiatives and business objectives.
- Lead a high performing D&A team, direct /dotted, and partner with other resources, fostering collaboration and skill development.
- Define and track key performance indicators (KPIs) to assess product success and impact.
- Effectively communicate data concepts to non-technical stakeholders and provide training to product teams.
- Identify and mitigate data-related risks, ensuring compliance with data privacy regulations, and with agreed governance practices for data accuracy, interoperability, integrity and security of our data assets.
Requirements
- Proven track record of leading teams to develop and implement data and analytics solutions to drive business value.
- Understanding of digital marketing and ecommerce domain is a must.
- Experience in delivery management of analytical products, including strength in business-to-science translation to enable partnering with Product Teams in bringing analytics products to life at scale.
- Proven ability to integrate data-driven insights into processes and decision-making.
- Strong story-telling skills with ability to educate non-digitally savvy leadership & staff, working across multiple levels.
- Executive stakeholder communications experience is a plus.
- Proven track record to get things done in a matrixed organization – including the ability to influence without authority.
- Experience in building and managing high-performing data and analytics teams is a must.
- Experience in managing relationships with external data vendors and analytics service providers.
- Demonstrated project management skills with the ability to manage multiple priorities in a fast-paced environment.
- CPG and Retailer knowledge, including knowledge of, and experience using key external third-party data sources including, first-party data, and Associates surveys.
Benefits
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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