Growth Marketing Manager creating inbound campaigns for AI SaaS company based in Porto. Designing funnels to reach decision - makers with effective messaging and compelling narratives.
About the role
- Growth Marketer in mobile robotics company, scaling adoption of autonomous inspection robot for heavy industries. Collaborating with sales on enterprise deals in Oil & Gas, Chemicals, and Mining.
Responsibilities
- You will join a high-performance marketing team currently in "build-mode," tasked with scaling the adoption of the world’s most advanced autonomous inspection robot.
- You will take ownership of the growth engine, ensuring our message resonates with the specific needs of heavy industry and converting that engagement into a repeatable pipeline.
- This is a hands-on, high-impact role where you will build and run our growth marketing function end-to-end.
- You will partner closely with Sales to target high-ACV enterprise deals in asset-heavy industries.
Requirements
- 5+ years of B2B marketing experience, with a strong preference for backgrounds in Industrial Inspection, Oil & Gas, Chemicals, or Industrial Automation
- Proven track record of marketing technical hardware or software solutions to heavy industry sectors (Energy, Utilities, Mining)
- Deep understanding of the "Asset Owner" persona and how to navigate the decision-making hierarchy in large industrial organizations
- Strong expertise in ABM/ABX, specifically in building account lists and running plays for high-value enterprise accounts
- Experience managing meaningful presence at industrial trade shows and converting booth traffic into qualified opportunities
- Proficiency in HubSpot and modern marketing tools, with the ability to build attribution models for long sales cycles
- Ability to operate as a strategic "team of one" initially, executing hands-on while planning for future team scaling
- Excellent proficiency in English, capable of writing compelling copy that builds credibility with technical industrial audiences
- Legal right to live and work in Spain (ideally residing in Barcelona or willing to relocate)
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