User Acquisition Manager overseeing marketing campaigns across channels for Meet5. Focused on data - driven user acquisition and campaign optimization in a hybrid work environment.
About the role
- Product Growth Specialist driving product marketing and demand generation for Lagos-based fintech startup. Collaborating across teams to launch and localize products for African markets.
Responsibilities
- Support the development and execution of product positioning and messaging across Duplo’s products.
- Translate product features into clear customer benefits for different user personas and industries.
- Conduct competitor and market research to support differentiation and pricing insights.
- Create and update product marketing assets including pitch decks, FAQs, demo scripts, and sales enablement materials.
- Execute go-to-market plans for product launches and feature updates.
- Support release communications such as product announcements, emails, blog posts, landing pages, and webinars.
- Coordinate with Product and Sales teams to ensure timely and accurate launch materials.
- Help enable Sales teams with updated messaging and collateral during launches.
- Execute growth campaigns across digital channels, content, events, and partnerships.
- Support lead generation initiatives to drive MQLs, demos, and pipelines.
- Assist with planning and execution of webinars, conferences, and sponsored events.
- Track and report on campaign performance, funnel metrics, and product adoption.
- Support testing and iteration of messaging, channels, and campaign formats.
- Maintain CRM and marketing automation workflows to ensure proper lead routing and follow-ups.
- Gather customer and sales feedback to inform future campaigns and product improvements.
- Assist in launching and localizing product and growth campaigns for new African markets.
- Adapt messaging to different market and industry contexts with guidance from senior team members.
Requirements
- 4–5 years of experience in product marketing, growth marketing, or GTM execution roles in B2B SaaS or fintech.
- Strong execution skills across campaigns, launches, and marketing programs.
- Ability to translate product features into customer-facing value propositions.
- Experience supporting product launches or feature rollouts.
- Working knowledge of growth and funnel metrics (MQL, SQL, conversion rates, adoption).
- Familiarity with CRM and marketing tools (e.g. HubSpot, Salesforce, Zoho, GA).
- Strong written and verbal communication skills.
- Comfortable operating in a fast-paced, execution-driven startup environment.
Job title
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