Growth Marketing Lead responsible for strategy and execution of marketing campaigns at a mental health tech startup. Collaborating across teams to grow engagement and marketplace adoption.
About the role
- Product Growth Specialist driving product marketing and demand generation for Lagos-based fintech startup. Collaborating across teams to launch and localize products for African markets.
Responsibilities
- Support the development and execution of product positioning and messaging across Duplo’s products.
- Translate product features into clear customer benefits for different user personas and industries.
- Conduct competitor and market research to support differentiation and pricing insights.
- Create and update product marketing assets including pitch decks, FAQs, demo scripts, and sales enablement materials.
- Execute go-to-market plans for product launches and feature updates.
- Support release communications such as product announcements, emails, blog posts, landing pages, and webinars.
- Coordinate with Product and Sales teams to ensure timely and accurate launch materials.
- Help enable Sales teams with updated messaging and collateral during launches.
- Execute growth campaigns across digital channels, content, events, and partnerships.
- Support lead generation initiatives to drive MQLs, demos, and pipelines.
- Assist with planning and execution of webinars, conferences, and sponsored events.
- Track and report on campaign performance, funnel metrics, and product adoption.
- Support testing and iteration of messaging, channels, and campaign formats.
- Maintain CRM and marketing automation workflows to ensure proper lead routing and follow-ups.
- Gather customer and sales feedback to inform future campaigns and product improvements.
- Assist in launching and localizing product and growth campaigns for new African markets.
- Adapt messaging to different market and industry contexts with guidance from senior team members.
Requirements
- 4–5 years of experience in product marketing, growth marketing, or GTM execution roles in B2B SaaS or fintech.
- Strong execution skills across campaigns, launches, and marketing programs.
- Ability to translate product features into customer-facing value propositions.
- Experience supporting product launches or feature rollouts.
- Working knowledge of growth and funnel metrics (MQL, SQL, conversion rates, adoption).
- Familiarity with CRM and marketing tools (e.g. HubSpot, Salesforce, Zoho, GA).
- Strong written and verbal communication skills.
- Comfortable operating in a fast-paced, execution-driven startup environment.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
PRGM Insights Specialist leveraging analytics and AI within pricing strategies for PPG. Collaborating with teams to drive data - informed pricing decisions in the hybrid work model.
Senior Integrated Growth Marketing Manager at Verisk Maplecroft building demand generation engines. Collaborating with teams to create integrated campaigns targeting strategic prospects.
Platform Growth Lead managing strategic platform partnerships to enhance growth for small businesses. Driving account health and expansion initiatives across various B2B verticals.
Growth & Innovation Intern working on AI - driven initiatives for TNT Sports at Warner Bros. Discovery. Collaborating on technology projects and developing applied AI prototypes in a dynamic team environment.
Revenue Growth Management Manager driving pricing and promotional strategies at Bel. Transforming data into business decisions to ensure profitable growth.
Growth Marketing Manager responsible for regional marketing strategy at Moss, driving retention and revenue growth in the Netherlands through local initiatives.
Director of Growth at Bluefish AI leading account teams to drive revenue and customer success. Shaping strategic engagement and expanding key industry verticals across the organization.
Analyst at Forterro supporting the newly established global Learning and Development team. Coordinating training activities and improving learning processes for employee growth.
Growth and Performance Manager coaching and mentoring franchise partners in Sydney - based tutoring centers. Driving operational success and elevating student outcomes through expert guidance.