Hybrid Product Growth Specialist

at Duplo USA Corporation

• Job title: Product Growth Specialist
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Lagos, Nigeria

About the role

• Product Growth Specialist driving product marketing and demand generation for Lagos-based fintech startup. Collaborating across teams to launch and localize products for African markets.

Responsibilities

• Support the development and execution of product positioning and messaging across Duplo’s products.
• Translate product features into clear customer benefits for different user personas and industries.
• Conduct competitor and market research to support differentiation and pricing insights.
• Create and update product marketing assets including pitch decks, FAQs, demo scripts, and sales enablement materials.
• Execute go-to-market plans for product launches and feature updates.
• Support release communications such as product announcements, emails, blog posts, landing pages, and webinars.
• Coordinate with Product and Sales teams to ensure timely and accurate launch materials.
• Help enable Sales teams with updated messaging and collateral during launches.
• Execute growth campaigns across digital channels, content, events, and partnerships.
• Support lead generation initiatives to drive MQLs, demos, and pipelines.
• Assist with planning and execution of webinars, conferences, and sponsored events.
• Track and report on campaign performance, funnel metrics, and product adoption.
• Support testing and iteration of messaging, channels, and campaign formats.
• Maintain CRM and marketing automation workflows to ensure proper lead routing and follow-ups.
• Gather customer and sales feedback to inform future campaigns and product improvements.
• Assist in launching and localizing product and growth campaigns for new African markets.
• Adapt messaging to different market and industry contexts with guidance from senior team members.

Requirements

• 4–5 years of experience in product marketing, growth marketing, or GTM execution roles in B2B SaaS or fintech.
• Strong execution skills across campaigns, launches, and marketing programs.
• Ability to translate product features into customer-facing value propositions.
• Experience supporting product launches or feature rollouts.
• Working knowledge of growth and funnel metrics (MQL, SQL, conversion rates, adoption).
• Familiarity with CRM and marketing tools (e.g. HubSpot, Salesforce, Zoho, GA).
• Strong written and verbal communication skills.
• Comfortable operating in a fast-paced, execution-driven startup environment.