Growth Marketing Specialist at OBRIO, overseeing R&D and optimizing Meta Ads campaigns for a global audience. Join a fast - growing marketing team to impact millions worldwide.
About the role
- Growth Marketing Manager creating inbound campaigns for AI SaaS company based in Porto. Designing funnels to reach decision-makers with effective messaging and compelling narratives.
Responsibilities
- Design ICP-focused landing pages: create and refine conversion journeys tailored to specific buyer profiles.
- Own full-funnel campaigns end-to-end: build inbound paths that convert interest into POCs.
- Test, iterate, and optimize: run structured experiments to drive measurable improvements.
- Translate insights into assets: convert forecasts, procurement planning and logic into content that resonates with decision-makers.
- Collaborate on go-to-market strategies: support industry-specific partner campaigns.
- Craft narratives that sell: develop and implement storylines across inbound formats.
- Monitor funnel analytics: track conversion metrics and assess messaging performance.
- Coordinate inbound lead flow: work closely with commercial colleagues to ensure alignment between marketing and sales momentum.
Requirements
- 1–4+ years of experience in B2B performance or inbound marketing: practical experience with funnels, campaigns, or conversion.
- Strong written and spoken English (C1 level).
- Testing is your way of working: hypothesis-driven thinking, conducting A/B experiments, and systematic learning from data.
- Ability to simplify complex topics: clearly communicate forecasting logic, market signals, or supply-chain topics.
- Industry experience is a plus, but clarity matters more: ability to quickly understand complex subjects and turn them into sharp, conversion-ready messaging.
Benefits
- Solid base compensation: full pay with room for higher pay based on experience, plus variable compensation tied to performance.
- Flexibility for remote work: initially on-site in a modern office near Porto, with support for accommodation, relocation, and local onboarding.
- Flexible working hours with structure: plan your workday around core collaboration hours.
- Full ownership of inbound channels: lead the creation, testing, and optimization of funnels, pages, and campaigns.
- Meal allowance and full equipment: daily meal support and modern hardware.
- Direct collaboration with the founders: work closely with leadership to align messaging and strategic goals.
- Tangible impact in real industries: campaigns reach decision-makers in supply chain, planning, and procurement — delivering measurable results.
- A team that connects beyond the job: informal meetups from after-work drinks to BBQs and game nights.
Job title
Job type
Experience level
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Degree requirement
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