Senior Lead Strategy & Planning Consultant in Consumer Banking driving enterprise strategy and planning. Leading initiatives for branch growth and workforce enablement with a focus on analytics and strategic problem - solving.
About the role
- Growth Marketing Manager leading digital marketing initiatives to drive user and revenue growth for fintech solutions. Focused on acquisition, retention, SEO, and market insights in Africa.
Responsibilities
- Develop and execute product-led growth marketing strategies for each of our fintech products.
- Analyze user behavior and market trends to inform growth initiatives, with a focus on our markets of operation including Ghana, Nigeria, Rwanda, Madagsacar, Senegal, Côte d'Ivoire and more.
- Build acquisition loops, run performance marketing campaigns, and deliver consistent growth in signups.
- Create 2–4 SEO/GEO-optimized content pieces (blogs, lead magnets, etc.) each month to generate and qualify leads.
- Create and manage product marketing communications that bring users back into our applications and increase lifetime value.
- Run monthly growth experiments to increase ROI, reduce CAC, and improve retention.
- Drive buzz and brand awareness through earned media and mentions in strategic publications, and help identify and execute new partnership opportunities.
- Work with product, sales, and leadership to align growth efforts and achieve company objectives.
Requirements
- 5+ years of proven experience in growth marketing, including running digital advertising campaigns (Google, Meta, etc.) and creating SEO-optimized content.
- Prior experience in fintech or financial services, ideally Bank or SME-focused.
- Demonstrated success in designing and executing campaigns for African markets.
- Strong track record of independently driving growth initiatives from strategy through execution.
- Solid understanding of planning, budgeting, execution, and reporting processes.
- Knowledge of strategies to grow products to 1M+ users.
Benefits
- Health insurance
- Professional development
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Business Analyst at PagBank optimizing business indicators and enhancing customer journeys. Collaborating with technology teams to drive growth marketing initiatives.
Brand & Growth Marketing Lead driving brand strategy and marketing execution for a privacy - focused tech company. Own integrated marketing programs across D2C and B2B segments in a hybrid environment.
Brand & Growth Marketing Lead managing brand strategy and marketing programs at Pontosense. Driving measurable growth for D2C and B2B segments with a focus on privacy - first technology.
Vice President responsible for leading GTM strategies and driving growth in under - leveraged retail channels. Engaging in resource planning and senior - level relationships to achieve revenue accountability.
Director managing all client sales - related activities at Acosta Group. Leading team sales growth and developing strategic relationships for revenue delivery.
Intern in business development at Easyfairs, supporting growth strategy and event management. Engage in market analysis, report creation, and presentation development.
Growth Marketing Manager leading marketing activities and driving brand awareness for Corpay's Allstar brand. Owning end - to - end marketing strategy in a competitive landscape.
Marketplace Growth Partner responsible for driving seller success at Kmart Marketplace. Acquire high - potential sellers, manage success through account development, and ensure customer satisfaction via strategic initiatives.
Growth Manager leading demand generation across EMEA for AI analytics platform. Driving measurable impact through marketing strategies and collaboration with sales teams.