Director of Growth leading digital performance media strategies at The Vitamin Shoppe. Managing significant ad budgets and optimizing customer acquisition channels.
Responsibilities
Develop and lead the performance marketing strategy
Oversee all paid media channels
Manage the media budget and resources
Collaborate with creative and brand teams
Optimize the performance marketing funnel
Requirements
8+ years of digital performance marketing experience
5+ years in a leadership role
Proficiency in Google Ads, Meta Ads Manager, DSPs
Mastery of performance media metrics (CAC, ROAS, LTV, AOV, CVR)
Strong verbal and written communication skills
Client side and agency experience required
Benefits
Equal Opportunity Employer
Comprehensive performance marketing strategy
Performance media management
Lead and manage a team
Ownership of multimillion-dollar media budget
Regular performance reports and strategic insights
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