Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.
About the role
- Group Product Marketing Manager leading strategy and execution for Adobe's core PDF tools. Managing a team to deliver high-impact work ensuring Acrobat remains the go-to solution.
Responsibilities
- Own the marketing strategy for core PDF capabilities from editing to other top PDF actions
- Manage and develop a team of product marketers focused on business user segments
- Define clear, scalable messaging frameworks that articulate how Acrobat tools help professionals
- Lead overarching SEO strategy to capture high-intent demand and drive discoverability of Acrobat
- Uncover user insights and segment needs to inform messaging and roadmap prioritization
- Drive go-to-market planning and execution for launches, campaigns, and feature updates
Requirements
- 10+ years of experience in product marketing
- 2+ years of experience leading teams or mentoring PMMs
- Experience marketing to business professionals or productivity-focused users in SaaS or platform-based products
- Strong storytelling and communication skills
- Experience collaborating on or leading SEO and web optimization strategies
- Comfort operating in a fast-paced, matrixed environment with global reach
Benefits
- Competitive salary
- Health insurance
- 401(k) matching
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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