Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Global GTM Programs Director defining and executing go-to-market strategies for Arrow ECS portfolio across EMEA and the US. Leading development of sales plays and vendor partnerships to drive revenue growth.
Responsibilities
- Develop a global ECS GTM framework with regional adaptations for EMEA and US.
- Create repeatable sales plays aligned to Arrow ECS vendor solutions.
- Define land, expand, and cross-sell motions for ECS offerings and adjacent technologies.
- Partner with strategic vendors to build joint value propositions and co-selling programs.
- Manage MDF/JMF planning, proof-of-value initiatives, and co-marketing campaigns.
- Deliver role-based enablement for internal sales teams and external partners.
- Collaborate with marketing to execute integrated campaigns supporting ECS plays.
- Establish KPIs for pipeline growth, win rates, attach rates, and enablement adoption.
Requirements
- 10+ years in GTM leadership, solution marketing, or sales enablement within IT distribution, cloud, or enterprise solutions.
- Proven success in building and scaling sales plays across multiple regions.
- Strong experience in vendor management and MDF/JMF optimization.
- Expertise in channel ecosystems and partner-led growth strategies.
- Exceptional communication skills with ability to influence cross-functional teams.
- Bachelor’s degree required; MBA preferred.
Benefits
- Medical, Dental, Vision Insurance
- 401k, With Matching Contributions
- Short-Term/Long-Term Disability Insurance
- Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
- Paid Time Off (including sick, holiday, vacation, etc.)
- Tuition Reimbursement
- Growth Opportunities
- And more!
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