Hybrid Senior Director, Product Marketing – Digital Assets

at EEOC

• Job title: Senior Director, Product Marketing – Digital Assets
• Job type: Full Time
• Experience level: Senior
• Salary: $188,000 - $235,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Scottsdale, United States

About the role

• Leads product marketing strategy and execution for digital asset enabled payment solutions. Collaborates across teams to drive awareness, adoption, and trust among financial institutions and network participants.

Responsibilities

• The Sr. Director, Product Marketing - Digital Assets leads product marketing strategy and execution for Early Warning’s cross-border and digital asset enabled payment solutions, driving awareness, adoption, and trust among financial institutions and network participants.
• Creates and owns the product marketing strategy and execution.
• Creates and co-owns (with growth & acquisition team) the partner marketing strategy for the assigned EWS product or service.
• Define and execute product positioning and messaging for cross-border payments and stablecoin enabled capabilities, translating complex technology into clear, compliant value propositions.
• Partner with Product, Risk, Compliance, and Corporate Communications to ensure regulatory-aligned messaging for digital asset and cross-border use cases.
• Lead go-to-market strategies supporting global payments expansion, including partner toolkits, enablement materials, and adoption programs for financial institutions.
• Leads strategy and ongoing updates to data driven marketing plans and toolkits (e.g. year one plan, templates, etc.) for Financial Institutions to drive awareness and usage.
• Defines and develops new and innovative marketing strategies and programs in response to business challenges.
• Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, legal, finance, and sales.
• Aligns with product development lifecycle (PDLC) processes.
• Defines and manages the co-marketing budget to optimize program impact and results across partners.
• Acts as key marketing liaison, including working with partners to coordinate market research, public relations, social media, and marketing plans.
• Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding.
• Leads development of performance and tracking reports for partner marketing usage programs, consolidating information and providing end-to-end metrics visibility.
• Partners across the company to align corporate marketing, product management, sales, and brand marketing.
• Provides effective leadership in developing highly engaged, high performance teams.
• Support the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.

Requirements

• Education and experience typically obtained through completion of a Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
• 15 or more years of experience in marketing, communications, or related field.
• Experience leading product marketing for payments, cross-border money movement, digital assets, or other regulated financial services products.
• Demonstrated ability to translate complex, highly regulated technologies into clear, compliant value propositions for financial institutions and partners.
• Demonstrated success or ability to retain highly engaged, high performing teams.
• Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
• Ability to engage with and influence at a senior level with strong executive presence.
• Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go to market strategies for partnership.
• High level of personal and professional integrity, sensitivity and confidentiality.

Benefits

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses.
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility.
• Paid Time Off – Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day.
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work.
• And SO much more!