Hybrid Product Marketing Lead

at HyperDev

• Job title: Product Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Go
• Location requirements: Hybrid, Cape Town, South Africa

About the role

• Product Marketing Lead at HyperDev responsible for guiding marketing strategies. Overseeing go-to-market plans and ensuring successful product positioning in education technology.

Responsibilities

• Team Leadership & Development
• Lead and grow the Product Marketing function by hiring, mentoring, and providing direct line management to Product Marketing Specialists.
• Ensure Product Marketing Specialists are equipped with deep customer insights to create effective positioning strategies and develop compelling messaging for all product launches.
• Establish Detailed Documentation: Manage the visual style guides, the copy guidelines and restrictions, and serve as the primary resource for the team to ensure adherence to these standards.
• Strategic Initiative Development
• Strategic Marketing Development: Along with the Head of Brand & Product Marketing, help define the core marketing strategy and oversee its execution to improve the positioning of HyperionDev and/or partner products in local and international markets, partnering with Performance Marketing & University Partnerships to achieve product-market fit.
• Campaign Management: Manage the end-to-end development and execution of cross-channel campaigns for product and partner launches, spanning both HyperionDev bootcamps and University Partner programs.
• Go-to-Market Strategy: Help lead the development and execution of go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
• Lifecycle Marketing: Define and implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
• Competitive Analysis: Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions, ensuring findings are disseminated to the team.
• Product & Execution
• Product Champion: Inform the overall marketing strategy with valuable product marketing intelligence. Act as the primary evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Cross-Functional Campaign Execution: Partner closely with internal creative and studio teams to bring campaigns from concept through execution across all relevant channels (e.g., website, CRM, social media).
• Customer & Market Research: Oversee the team's creation of detailed personas by brand or product and ensure a deep understanding of the markets we serve to inform sales and marketing activity.
• Product Positioning and Messaging: Drive the development of product positioning and messaging - including USPs, differentiators, and possible use cases - leveraging performance data, customer research, and competitor intelligence.
• Stakeholder Management: Work collaboratively with a wide range of internal and external stakeholders, including higher education institutions' marketing teams, to ensure cohesive product messaging and campaign delivery.
• Marketing Operations: Efficiently support Production/Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally, depending on the nature of the brand.
• Sales Enablement: Provide the sales team with the necessary product knowledge, sales tools, and training to effectively sell our products.
• Performance Metrics: Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.

Requirements

• Minimum
• A Diploma in Business, Marketing or Communications field.
• 4+ years of progressive marketing experience in a high-growth, digital consumer-marketing space.
• 1+ years of direct line management, mentorship, or team leadership experience.
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope.
• Deep understanding of digital marketing and marketing funnels.
• Experience working in a marketing team with diverse skill sets.
• Experience working with clients and partners towards creative alignment.
• Experience with the management of suppliers and 3rd party agencies.
• A self‐starter who thrives in a fast‐paced environment.
• Thorough understanding of various online and offline marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms, and PR.
• Preferred
• Degree in Marketing or Communications.
• 2+ years of experience marketing education-related products.
• 6+ years of progressive marketing experience in a high-growth consumer-marketing space.
• 3+ years of direct line management or P&L/Strategic Initiative ownership.
• 3+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
• 3+ years of experience marketing education-related products.
• An understanding of the software development space.
• Experience with content calendars and scheduling tools.
• Experience with project management tools like Asana, Basecamp or Trello.
• Experience in leading or managing sprints involving marketers and developers.
• Management of external suppliers and freelancers.
• Detailed knowledge of Website/Data Analysis.
• Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads and the like.
• Experience in developing and executing go-to-market strategies.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to create compelling sales enablement materials and product content.

Benefits

• Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.