Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Lead go-to-market strategy for commercetools' Platform while understanding technical AI integrations. Collaborate with Product, Engineering, and GTM teams to drive innovation in commerce.
Responsibilities
- Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth
- Lead messaging and GTM for add-on capabilities across the Platform, Payment Hub, AI Hub, Agent Gateway, integrations, and connectors, ensuring cohesive narratives that highlight business and technical value
- Articulate and evangelize the vision of agentic commerce, helping customers and partners understand how emerging AI concepts and autonomous agents are transforming the future of digital commerce
- Translate complex AI platform concepts, including LLMs, agent orchestration, MCP/ACP-style protocols, model routing, tool invocation, and API-driven orchestration, into clear, differentiated value propositions for technical and business audiences
- Develop a deep understanding of our customers, partners, and developer audiences, uncovering insights that inform messaging, content, and product direction
- Own joint value propositions with strategic partners (Google Cloud, Microsoft Azure, AWS, MongoDB, and others) to amplify our technical credibility and ecosystem advantage
- Drive joint value propositions with technology partners (Microsoft, OpenAI) and ISVs
- Partner with Product and Engineering to shape launch strategies for new platform capabilities, integrations, and AI-powered features, understanding architectural trade-offs, constraints, and real-world implementation considerations
- Drive adoption and enablement through clear, technically grounded content from sales collateral and demos to customer stories and industry thought leadership
- Partner across GTM, Product, and Marketing teams to align on strategic priorities, messaging, and launch plans that elevate commercetools’ market leadership
- Identify market opportunities through an understanding of industry, customer, and competitive trends
Requirements
- Experience in product marketing or technical marketing
- Product Management or Engineering background
- Strong understanding of modern AI architectures, including LLMs, embeddings, inference workflows, and agent-based systems
- Working knowledge of AI integration patterns (e.g., model context protocols, agent communication protocols, tool calling, API-driven orchestration)
- Ability to reason about how AI systems interact with platforms, data, and external services, including limitations, latency, security, and compliance considerations
- Comfortable collaborating with engineers on AI topics and asking the right technical questions to produce accurate, credible messaging
- Experience in a fast-paced, highly cross-functional, global organization
- Strategic thinker who builds deep product knowledge, influences roadmaps, and develops compelling launch plans
- Ability to enable and educate internal audiences to drive meaningful, actionable content
- Strong storytelling and presentation skills, turn data into a story and a story into a presentation
- Proven ownership mindset with excellent project management skills and the ability to work independently
- Track record of turning deliverables into repeatable processes that scale product marketing
- AI Aptitude: A genuine curiosity for using AI tools to work smarter and more effectively, paired with a drive to learn and put them into practice in your role.
Benefits
- Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
- Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
- Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
- Our equity participation program allows you to share in our success
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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