Product Marketing Manager owning messaging, positioning, and go - to - market execution for Cloudforce's AI platform. Building marketing functions and collaborating across product, sales, and marketing teams.
About the role
- Senior Technical Product Marketing Manager leading AI positioning and go-to-market strategy for the commercetools Platform. Working closely with Product and Engineering on AI-powered capabilities and integration.
Responsibilities
- commercetools is seeking a Senior Technical Product Marketing Manager to lead the positioning, messaging, and go-to-market strategy for the commercetools Platform (the foundation and technical backbone of all our offerings)
- You will work closely with Product and Engineering on AI-powered capabilities, including large language models (LLMs), agentic systems, model orchestration, and AI platform integrations.
- You’ll help define and communicate the value of our connected commerce ecosystem, empowering customers, partners, and developers to innovate faster and smarter
- You’ll translate complex technical concepts from composable architecture to next-generation agentic commerce into compelling stories that inspire adoption and differentiation in the market
- Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth
- Lead messaging and GTM for add-on capabilities across the Platform, Payment Hub, AI Hub, Agent Gateway, integrations, and connectors, ensuring cohesive narratives that highlight business and technical value
- Articulate and evangelize the vision of agentic commerce, helping customers and partners understand how emerging AI concepts and autonomous agents are transforming the future of digital commerce.
Requirements
- Experience in product marketing or technical marketing
- Product Management or Engineering background
- Strong understanding of modern AI architectures, including LLMs, embeddings, inference workflows, and agent-based systems
- Working knowledge of AI integration patterns (e.g., model context protocols, agent communication protocols, tool calling, API-driven orchestration)
- Ability to reason about how AI systems interact with platforms, data, and external services, including limitations, latency, security, and compliance considerations
- Comfortable collaborating with engineers on AI topics and asking the right technical questions to produce accurate, credible messaging
- Experience in a fast-paced, highly cross-functional, global organization
- Strategic thinker who builds deep product knowledge, influences roadmaps, and develops compelling launch plans
- Ability to enable and educate internal audiences to drive meaningful, actionable content
- Strong storytelling and presentation skills, turn data into a story and a story into a presentation
- Proven ownership mindset with excellent project management skills and the ability to work independently
- Track record of turning deliverables into repeatable processes that scale product marketing
- AI Aptitude: A genuine curiosity for using AI tools to work smarter and more effectively, paired with a drive to learn and put them into practice in your role.
Benefits
- Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
- Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
- Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
- Our equity participation program allows you to share in our success
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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