GTM Specialist responsible for growing Cloudflare One revenue and product adoption. Advising sales leaders and partnering with technical sales teams for strategic growth.
About the role
- Product Marketing role at Clay building strategy and executing campaigns with tech partnerships. Driving co-marketing efforts that leverage integrations as a competitive advantage.
Responsibilities
- Develop and own Clay's point of view on our technology ecosystem - which partners matter most and why
- Create a prioritization framework based on customer value, revenue influence, market positioning, and strategic fit
- Define our integration narrative and how it fits into Clay's overall product positioning
- Identify and work with a number of strategic partners
- Launch and manage several significant co-marketing campaigns per quarter with strategic partners
- Build templatized playbooks and automated campaigns
- Quarterback larger campaigns by partnering with content, design, and growth teams
- Execute smaller campaigns independently
- Manage the pipeline of inbound co-marketing requests with our strategic filter
- Ensure sales and CS teams understand which integrations to lead with and why
- Create integration-focused assets
- Work with product marketing to weave Ecosystem into broader messaging
- Track and report on integration influence on pipeline and adoption
Requirements
- 5+ years in product marketing, partner marketing, growth marketing, or partnerships at B2B companies
- Strong systems thinking
- Strategic framework builder
- Strong execution chops
- Proven ability to articulate what makes partnerships strategically valuable through multiple lenses
- Excellent cross-functional collaboration
- Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
- Experience with co-marketing or partner marketing programs
- Strong written communication and messaging skills
Benefits
- All employees can work for free with world-class coaches who specialize in creativity, management, and more.
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