Hybrid Product Marketing Manager

at HyperDev

• Job title: Product Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Associate's Degree
• Location requirements: Hybrid, Cape Town, South Africa

About the role

• Product Marketing Manager responsible for defining marketing strategies and product positioning for HyperDev's educational technology solutions in a hybrid work environment.

Responsibilities

• Own best practice product positioning strategy, through structured A/B testing and thorough content performance analysis, iterating in an increasingly agile way.
• As a Product Marketing Manager, you will also play a crucial role in defining the go-to-market strategy, product launches, and lifecycle marketing initiatives to ensure product success and market adoption.
• Drive HyperionDev’s overall Cost Per Lead & Registration down across all brands, while growing Conversions to Trial & Sale through quality, on-brand marketing that creates brand equity and establishes thought leadership in our category.
• Define the strategic and tactical direction for all Marketing collateral produced by the creative studio in alignment with partner co-marketing expectations or in alignment with the HyperionDev or CoGrammar brands.
• You’ll build and execute a marketing strategy to help improve the positioning of HyperionDev and/or partner products in the local and international markets, with the goal to help Performance Marketing & University Partnerships achieve product-market fit.
• You’ll own the visual style guides, the copy guidelines and restrictions and be the first line of defence and QA in the team.
• Help inform the overall marketing strategy with valuable product marketing intelligence. Be the evangelist, internally and externally, for our full solutions set and monitor the performance of solutions to educate key stakeholders.
• Understand what content works on which channels and how to generate large volumes of earned and unpaid/organic traffic through smart channel mixing and SEO.
• Build detailed personas by brand or product and gain a deep understanding of the markets we serve to help inform sales and marketing activity.
• Using performance, customer research and competitor intelligence, develop product positioning and messaging, including USPs, our differentiators & possible use cases.
• Work collaboratively with a wide range of internal and external stakeholders - especially higher education institutions marketing teams.
• Efficiently support Production / Operations within Marketing as it relates to QC or QA of branded collateral, ensuring approvals happen internally or externally depending on the nature of the brand.
• Support the team by providing timely updates on performance data related to user engagement, content performance, and campaign effectiveness.
• Develop and execute go-to-market plans for new product launches and feature releases, ensuring all internal and external stakeholders are aligned.
• Implement lifecycle marketing strategies to engage customers at different stages of their journey and maximise customer retention and loyalty.
• Conduct regular analysis of competitor products and strategies to inform product development and marketing decisions.
• Provide the sales team with necessary product knowledge, sales tools, and training to effectively sell our products.

Requirements

• Minimum:
• A Diploma in Business, Marketing or Communications field.
• At least 3 years of marketing experience in a high growth and digital consumer-marketing space.
• 1+ years of project management experience, managing projects relating to large-scale consumer marketing, preferred with at least a national scope.
• At least 1 year of experience marketing education-related products.
• Deep understanding of digital marketing and marketing funnels.
• Experience working in a marketing team with diverse skill sets.
• Experience working with clients and partners towards creative alignment.
• Experience with management of suppliers and 3rd party agencies.
• A self‐starter who thrives in a fast‐paced environment.
• Thorough understanding of various online and offline marketing funnels.
• Excellent written and verbal communication skills.
• Detailed understanding of Social Media marketing, Comms and PR.
• Preferred:
• Degree in Marketing or Communications.
• 4+ years of marketing experience in a high growth consumer-marketing space.
• 2+ years of project management experience, managing projects relating to large-scale consumer marketing at an international level.
• 2+ years of experience marketing education-related products.
• An understanding of the software development space.
• Experience with content calendars and scheduling tools.
• Experience with project management tools like Asana, Basecamp or Trello.
• Managing sprints involving marketers and developers.
• Management of external suppliers and freelancers.
• Detailed knowledge of Website / Data Analysis.
• Detailed reporting on key website and social media metrics, including Google Ads, Meta Ads and the like.
• Experience in developing and executing go-to-market strategies.
• Strong analytical skills to interpret data and make informed decisions.
• Ability to create compelling sales enablement materials and product content.

Benefits

• Hybrid work: We are a hybrid work organisation offering flexibility on your schedule.
• Remote working options are available for candidates not in proximity of a HyperionDev Campus
• Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
• Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments.
• Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.
• Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.