Customer Retention Specialist driving customer engagement and retention in the Nordic Disney+ Performance team. Collaborating with key stakeholders to optimize churn and extend customer lifetime.
Responsibilities
Responsible for the delivery and optimization of core retention KPIs at local level (Churn, Reactivation, Cancellation rate, Streaming engagement, Visit rate)
Working with all retention and engagement activities, such as lifecycle journeys, risk, winback content and engagement content
Working collaboratively with EMEA leads
Responsible for the planning and execution of customer campaigns such as newsletters, push notifications, in-apps etc.
Working closely with the coordinator who builds the campaigns
Work to constantly improve CRM personalization and automation activations
Evaluate and follow up campaign metrics and find ways of improving engagement on service
Review, test and optimize current communication to customers
Constantly analyze cancellation data to understand why people cancel, and how they are saved, to improve optimization and messaging
Develop performance reports; ability to benchmark and contextualize results within local market landscape
Lead local retention and engagement tests to improve customer communication
Champion of new retention initiatives to increase engagement and reduce churn
Build a solid working relationship with key stakeholders; regional lifecycle and engagement teams, creative, content, PR, brand marketing, merchandising and legal
Be the expert in competitor activity and retention best practice
Be adaptable to changing priorities and requirements, with a flexible working style
Requirements
Successful track record in CRM / SVOD Retention
Experience within a subscription business and proven ability to deliver improvements to retention trading KPIs (churn, net growth, revenue)
Results-focused with experience in test and learn at a customer and campaign level
Thrives through working in cross-functional / multi-territory teams, ideally experience in an international matrix organization
A deep understanding and interest in latest retention techniques, awareness of the unique challenges of a consumer subscription business essential
Understanding of market nuances and dynamics to deliver a global strategy while also balancing local adaptions to drive local results.
Data-centric approach
Solid working experience with project or production management/ campaign coordination.
A deep understanding of marketing communication, incl. experience in copywriting.
Benefits
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.
Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Permanent Supportive Housing Retention Specialist II at IRCO assisting families at risk of homelessness to obtain and retain housing through supportive services. Utilize trauma - informed communication and advocate for client needs.
Customer Retention Representative focusing on retaining customers by resolving service issues and promoting Rise Broadband products. Collaborate with other departments to ensure customer satisfaction.
Customer Insight and Retention Manager turning customer data into strategic marketing insights. Analyzing behaviors to enhance retention and drive commercial activation strategies.
Tele Sales & Retention Specialist responsible for retaining clients and negotiating solutions. Handling cancellations and enhancing customer satisfaction through problem - solving.
Working Student focusing on customer loyalty program development. Analyzing existing measures and creating new loyalty concepts at TEDOM's energy service division.
Customer Loyalty Executive focusing on customer retention and satisfaction at Focus Group. Proactively managing at - risk accounts and improving service experiences in Birmingham office.
Renewal Specialist optimizing Managed Print Services contracts and collaborating with sales and delivery teams. Managing renewal processes and ensuring client satisfaction with service deliverables.
Retention Manager leading operations for the renewals team in ensuring client retention. Focusing on coaching and development while supporting strategic business objectives in Montreal.
Product Owner driving customer retention strategies and user engagement at journaway, a travel tech platform. Managing agile teams and overseeing mobile app development.
Foster Program Recruitment and Retention Specialist developing marketing plans and conducting evaluations for foster care in Las Vegas. Collaborating with foster families and conducting training sessions in a supportive environment.