Customer Retention Manager focusing on customer retention initiatives with Black Horse and Transport. Developing B2B and B2C strategies for improving customer loyalty and experiences.
Responsibilities
Support the Retention Strategy and implement and manage a breadth of initiatives including B2C marketing activity, dealer training, retention toolkits and loyalty incentives and propositions.
Manage and drive innovation with existing retention suppliers, managing day to day relationship as well as monthly and quarterly review meetings.
Produce best practice activities for internal Account Managers and also external Dealers and partners, which could include newsletters, training modules, contact strategies.
Own retention performance including reports and insights to influence and drive existing customers staying within Transport and the wide group.
Coordinate the integration and opportunities of retention into new technologies to enhance easy and seamless customer and retailer retention journeys.
Research competitors and industry trends to keep the business at the forefront of retention and best practice for serving and retaining our existing customers.
Champion customer-centric thinking and challenge the status quo to drive continuous improvement.
Raise awareness of retention with Transport and beyond, showcasing opportunities, insight, training and knowledge sharing across teams and partners.
Travel to Retention suppliers, Dealers and a range of LBG offices on a regular basis to build relationships.
Requirements
Experience with delivering customer retention initiatives in financial services or automotive sectors.
Tried problem-solving abilities and strong analytical skills.
Experience in motor finance or automotive environments.
Ability to lead partners and inspire change.
Understanding of B2B partnerships and dealer operations.
Ability to work collaboratively across departments and with external partners and suppliers.
Knowledge of technologies and regulatory frameworks.
Desirable: Experience in marketing either B2B or B2C.
Strong data visualisation and reporting skills.
Awareness of compliance, data protection, and industry regulations.
Benefits
A generous pension contribution of up to 15%
An annual bonus award, subject to Group performance
Share schemes including free shares
Benefits you can adapt to your lifestyle, such as discounted shopping
30 days’ holiday, with bank holidays on top
A range of wellbeing initiatives and generous parental leave policies
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