Hybrid Senior Loyalty and Retention Manager – Subscriptions

at mammaly | B Corp

• Job title: Senior Loyalty and Retention Manager – Subscriptions
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Berlin, Germany

About the role

• Senior Loyalty and Retention Manager at mammaly directing subscription growth strategies. Focusing on subscriber experience, retention, LTV, and MRR in a pet supplement startup.

Responsibilities

• You take strategic responsibility for our subscription business and develop and manage our mid- and long-term subscription roadmap.
• You are responsible for and optimize the entire subscriber journey — from onboarding to retention, win-back and loyalty — with the goal of increasing engagement, customer retention, MRR and subscriber profitability.
• You take ownership of key subscription KPIs such as retention, LTV and MRR and ensure their sustainable development.
• You ensure implementation of our cross-functional subscription initiatives and are responsible for strategic alignment with stakeholders, management and C-level.
• Together with the CRM team, you develop and optimize automated, personalized subscriber flows (email, SMS).
• You design and analyze A/B tests for pricing, offers and incentives, and derive concrete optimizations for the acquisition funnel and subscription conversion rate.
• You improve our self-service subscription management experience, e.g., by building a dedicated subscription portal and/or an app.
• You monitor and analyze our subscription KPIs (AOV, LTV, churn, cohorts) and derive data-driven decisions and roadmap priorities.
• You continuously monitor market, competitor and US market developments to identify development and growth opportunities early.

Requirements

• At least 3 years of experience in subscriptions, CRM, retention, lifecycle management, or DTC growth.
• Proven experience building or scaling subscription models, ideally in a DTC or e-commerce environment.
• Strong analytical skills and experience with subscription KPIs, cohort analyses and data-driven decision-making.
• Experience managing and executing cross-functional projects with teams across marketing, product, tech, SCM, CRM and customer support (CS).
• High technical affinity and the ability to quickly get up to speed with new tools and topics.
• Strong hands-on mentality, with a structured, autonomous and solution-oriented working style and high ownership.
• Fluent in German and English.

Benefits

• We provide everything you need to work from home.
• Choose between a high-end Mac or Windows setup.
• 100% flexible working hours.
• Coffee, tea, snacks, fresh fruit and breakfast cereal are available — of course free for you.
• 75% employee discount on orders up to a value of €100 per month.
• Occupational pension, company health insurance and much more are part of the standard package.