Hybrid APM – Acquisition, Growth

at ConectCar

• Job title: APM – Acquisition, Growth
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• APM (Growth) responsible for user acquisition at ConectCar, a company enhancing experiences through technology. Engaging in team activities and collaborating on diverse projects.

Responsibilities

• Participate in team ceremonies;
• Manage, prioritize, and monitor incidents and bugs (maintenance/support);
• Manage and align the backlog with the PMM;
• Negotiate and align dependencies with other APMs and PMs;
• Write user stories using INVEST and 3Cs techniques;
• Validate team deliveries ensuring quality practices and acceptance criteria are met;
• Conduct biweekly alignment sessions with the team for user story discovery (US);
• Clarify business questions with the development team;
• Contribute to the creation of new epics and features;
• Support the team and PMM in building OKRs;
• Assist in building the product roadmap;
• Monitor dashboards, metrics, and KPIs to maintain performance and results;
• Follow business monitoring activities to ensure the product functions properly;
• Support data interpretation and turn insights into actionable recommendations;
• Contribute to defining the business tactical plan and break down initiatives to achieve objectives and deliver results;
• Gather and use data to drive opportunities and hypotheses (data-driven);
• Be strategically aligned with the company and the acquisition tribe, ensuring interactions and initiatives receive appropriate dedication and effort;
• With a focus on the acquisition stage, maintain constant contact and be able to identify leads' pain points and needs during this stage to deliver value to customers and the company;
• Work collaboratively within a multidisciplinary team of technology, marketing, communications, UX, data, and business.

Requirements

• Knowledge of writing user stories using INVEST and 3Cs techniques;
• Knowledge of digital marketing, customer acquisition, and activation;
• Solid and proven experience in the functions described above;
• Technical requirements:
• Experience with agile working methods (Scrum, Kanban, etc.) and technology environments organized in squads;
• Experience with OKRs and value engineering for prioritization;
• Experience with digital products;
• Previous experience working as an APM or PO;
• Experience in digital markets such as fintechs and digital wallets;
• Previous experience writing user stories and working in multidisciplinary squads (development and business);

Benefits

• Ownership culture: you own your journey and have space to innovate;
• Collaborative environment: we believe great results come from teamwork;
• Purpose-driven focus on results: we deliver real value to the business and to people;
• Continuous development: we encourage constant learning and professional growth;
• Diversity and inclusion: we respect and value the differences that make our team stronger.