Hybrid Marketing Specialist – New Lead Growth

at Quiet Village Landscaping

• Job title: Marketing Specialist – New Lead Growth
• Job type: Full Time
• Experience level: Senior
• Salary: $60,000 - $75,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, St Louis, United States

About the role

• Marketing Specialist at Quiet Village developing lead generation campaigns and managing acquisition strategies. Collaborating with sales and success teams to optimize conversion and lead quality in a vibrant environment.

Responsibilities

• Build and execute lead generation campaigns, including seasonal offers, new service launches, and local initiatives
• Ensure campaigns are aligned with QVL’s brand, ideal client profile, and sales capacity
• Manage and improve new-client lead channels (Google profile/search basics, website forms, referral and partner channels, and future acquisition channels)
• Ensure tracking, attribution, and data hygiene are accurate and reliable
• Own landing page briefs and conversion flows
• Improve conversion rates through clearer CTAs, form logic, follow-up routing, and page optimization
• Support the development and launch of new acquisition offers
• Assist with positioning, page builds, routing logic, and performance reporting
• Maintain weekly acquisition metrics and reporting
• Deliver monthly summaries outlining what was tested, what was learned, and recommended next steps
• Perform other duties as assigned by supervisor.

Requirements

• Minimum three years of marketing experience, with a focus on lead generation, acquisition, or demand growth
• Strong campaign execution and project management skills; able to manage multiple initiatives simultaneously without losing details
• Solid understanding of lead funnels (traffic → conversion → lead quality → next steps)
• Comfortable working with analytics, experimentation, and performance reporting
• Able to plan and run basic tests and clearly communicate results and learnings
• Strong written and verbal communication skills; deadline-driven with high ownership
• Proficient with CRM and marketing platforms (HubSpot or equivalent preferred)
• Comfortable with basic website or landing page editing and form logic
• Proficient with spreadsheets and reporting tools
• Able to represent the company in a professional, organized, and brand-aligned manner at all times.

Benefits

• Unlimited PTO + 7 company holidays
• Matching retirement plans
• Medical, Dental, Vision and Supplemental insurance plans
• Pet insurance
• Bi-weekly bonus opportunities!!
• Ongoing educational and certification opportunities year-round
• Clean trucks and top of the line equipment
• Company-provided smartphone and computer