Product Growth Specialist driving product marketing and demand generation for Lagos - based fintech startup. Collaborating across teams to launch and localize products for African markets.
About the role
- Organic Growth Marketing Manager at voize creating content strategies to drive engagement in digital health. Responsible for building content engine and collaborating with sales for lead generation.
Responsibilities
- Own voize’s content strategy
- Build a content engine producing awareness blogs and case studies
- Interview nursing leaders
- Create repeatable frameworks for content creation
- Write compelling case studies and LinkedIn posts
- Track metrics and derive actionable insights
- Collaborate with Sales and Product teams
Requirements
- Relevant experience in Growth Marketing (B2B), ideally in SaaS or regulated industries such as healthcare
- Native/bilingual German writer
- Ability to craft narratives that feel human
- Connect content to revenue
- Map content to funnel stages (TOFU, MOFU, BOFU)
- Journalistic skills in asking incisive questions
- Experience with HubSpot, CMS platforms, SEO/GEO optimization
Benefits
- 30 vacation days plus your birthday off
- Germany transport ticket
- Urban Sports Club membership
- Regular company off-sites
- Access to learning platforms such as Blinkist and Audible
- Stock options
- Flexible working hours
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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