Growth Marketing Manager creating inbound campaigns for AI SaaS company based in Porto. Designing funnels to reach decision - makers with effective messaging and compelling narratives.
About the role
- Head of Growth Marketing driving demand generation and pipeline growth for Workday's Adaptive Planning. Leading strategy and execution of growth marketing programs across digital and lifecycle channels.
Responsibilities
- Lead end-to-end growth marketing strategy for Adaptive Planning
- Own planning, execution, and optimization of full-funnel growth programs
- Partner with Sales, RevOps, and Marketing Ops on ICPs, segmentation, account prioritization, and pipeline targets
- Drive experimentation and continuous optimization to improve conversion rates
- Work with Marketing Operations to develop KPIs, dashboards, and operating rhythms
- Lead lifecycle marketing strategy and execution
Requirements
- 12+ years of B2B SaaS marketing experience
- Deep expertise in growth marketing and demand generation
- Proven experience owning pipeline and revenue outcomes in enterprise or upper mid-market environment
- Strong perspective on modern marketing technology platforms
- Understanding of connecting digital, nurture, and in-market execution into a unified motion
- Cross-channel expertise and experience driving omnichannel campaigns
- Experience building, leading, and scaling high-performing marketing teams
- Strong analytical skills with experience in attribution modeling, funnel analytics, and performance optimization
Benefits
- Workday Bonus Plan eligibility
- Role-specific commission/bonus
- Annual refresh stock grants
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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