Business Analyst focused on CRM optimization driving revenue growth for top - tier clients. Collaborating with cross - functional teams to ensure operational efficiencies and alignment.
About the role
- Senior Manager in Base Marketing leading new customer marketing orchestration with Sales and Field Marketing. Focused on improving small business customer relationships and revenue through strategic marketing.
Responsibilities
- Lead orchestration of marketing strategies with Sales and Field Marketing
- Spearhead Base Marketing oversight collaborating with key Business Marketing team workstream leaders
- Leverage partnerships to identify optimization and transformation opportunities
- Nurture a strong execution-focused mindset with marketing and cross-functional teams
- Deliver marketing impact and business contribution readouts
- Represent Base Marketing strategy and action planning
- Package fact-based recommendations clearly
Requirements
- Bachelor’s degree or four or more years of work experience
- Six or more years of relevant experience required
- Experience in Marketing (Base Marketing, CRM, Customer Retention, Business Transformation, or Sales Management)
- Experience managing cross-functional teams
- Experience using data and analytics to inform and improve marketing strategies
- Experience presenting marketing results and business impact
- Demonstrated experience presenting recommendations for strategy improvements
- Experience with balancing multiple priorities in a fast-paced environment
- Experience with Google Suite
Benefits
- medical, dental, vision
- short and long term disability
- basic life insurance
- supplemental life insurance
- AD&D insurance
- identity theft protection
- pet insurance
- group home & auto insurance
- matched 401(k) savings plan
- up to 8 company paid holidays per year
- up to 6 personal days per year
- paid parental leave
- adoption assistance
- tuition assistance
- other incentives
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