GTM Engineer at Caribou automating sales and marketing processes for international tax solutions. Designing efficient systems and collaborating closely with sales and product teams.
Responsibilities
Design, Build, and Automate GTM Systems
Create automations and integrations across our sales and marketing stack (CRM, outbound, content, etc.)
Turn fragmented manual processes into unified, automated workflows
Manage and improve sales data pipelines to ensure accurate insights and reporting
Collaborate and Experiment
Work closely with Product and Sales to design and execute growth experiments
Support the sales process with technical insights, tools, and playbooks
Proactively identify inefficiencies in our GTM operations and implement fixes
Requirements
Proven experience building and automating sales/marketing workflows (e.g., HubSpot, Salesforce, Apollo, Clay, n8n, Zapier, Make, etc.)
Strong understanding of sales processes, data, and automation tools.
Excellent communication and collaboration skills — able to translate technical work into business outcomes.
Comfortable in a fast-paced startup environment where experimentation and autonomy are key.
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