Hybrid CRM, Onsite Merchandising Specialist

at TodayTix Group (TTG)

• Job title: CRM, Onsite Merchandising Specialist
• Job type: Full Time
• Experience level: Junior
• Salary: £30,000 - £35,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• CRM & Onsite Merchandising Specialist managing email and SMS campaigns for TodayTix Group. Supporting onsite merchandising for LondonTheatre.co.uk and NewYorkTheatreGuide.com in a hybrid work environment.

Responsibilities

• Execute CRM campaigns across email and SMS, supporting promotional, lifecycle, and editorial communications across both brands
• Support onsite merchandising, including updating featured shows, placements, and priority content across key site surfaces
• Build, QA, and schedule campaigns, ensuring accuracy in copy, links, targeting, and tracking
• Write and adapt clear, engaging, conversion-focused copy aligned to brand tone and campaign objectives
• Monitor campaign and onsite performance, tracking key metrics such as opens, clicks, conversions, and revenue contribution
• Assist with campaign reporting, pulling insights and helping translate results into clear learnings and next steps
• Support structured testing across subject lines, messaging, timing, and merchandising placement
• Work closely with marketing, content, design, and data partners to deliver campaigns smoothly and consistently
• Help maintain CRM documentation, calendars, and processes to support team efficiency and scalability

Requirements

• 1–3 years of experience in CRM, email marketing, lifecycle marketing, or a related digital marketing role (including internships or graduate roles with hands-on execution)
• A strong interest in email, SMS, and customer engagement marketing, with a desire to learn how strategy and execution connect
• Comfort working with data—able to read performance metrics, spot patterns, and ask the right questions
• Clear written communication skills and an eye for detail, especially when working with copy and links
• Strong organisational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment
• A proactive mindset—comfortable taking ownership of tasks and seeking feedback to improve
• Familiarity with CRM tools (e.g. Braze, Iterable, Salesforce, Mailchimp, or similar) is a plus, but not required
• Experience with basic HTML coding is a plus, but not required
• Interest in theatre, live events, travel, or culture is a bonus, but curiosity and commercial thinking matter most.

Benefits

• Hybrid work environment (blend of in-office and at-home days)
• Up to 4 weeks per year of flexible 'work from anywhere'
• Generous pension match
• Access to a bespoke Pension scheme
• Complimentary tickets to shows and events
• Employee Assistance Programme
• Access to a corporate rate Vitality PMI plan
• Healthcare cash plan
• Season Ticket loans
• Birthday off
• Three months of fully paid Parental Leave
• Employee Charity Donation Matching
• Annual Professional Development Budget
• Cycle to work scheme
• Employee Referral Bonus