Customer Engagement Analyst focusing on customer data analysis and engagement metrics to improve experience, retention, and loyalty.
About the role
- CRM & Onsite Merchandising Specialist managing email and SMS campaigns for TodayTix Group. Supporting onsite merchandising for LondonTheatre.co.uk and NewYorkTheatreGuide.com in a hybrid work environment.
Responsibilities
- Execute CRM campaigns across email and SMS, supporting promotional, lifecycle, and editorial communications across both brands
- Support onsite merchandising, including updating featured shows, placements, and priority content across key site surfaces
- Build, QA, and schedule campaigns, ensuring accuracy in copy, links, targeting, and tracking
- Write and adapt clear, engaging, conversion-focused copy aligned to brand tone and campaign objectives
- Monitor campaign and onsite performance, tracking key metrics such as opens, clicks, conversions, and revenue contribution
- Assist with campaign reporting, pulling insights and helping translate results into clear learnings and next steps
- Support structured testing across subject lines, messaging, timing, and merchandising placement
- Work closely with marketing, content, design, and data partners to deliver campaigns smoothly and consistently
- Help maintain CRM documentation, calendars, and processes to support team efficiency and scalability
Requirements
- 1–3 years of experience in CRM, email marketing, lifecycle marketing, or a related digital marketing role (including internships or graduate roles with hands-on execution)
- A strong interest in email, SMS, and customer engagement marketing, with a desire to learn how strategy and execution connect
- Comfort working with data—able to read performance metrics, spot patterns, and ask the right questions
- Clear written communication skills and an eye for detail, especially when working with copy and links
- Strong organisational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment
- A proactive mindset—comfortable taking ownership of tasks and seeking feedback to improve
- Familiarity with CRM tools (e.g. Braze, Iterable, Salesforce, Mailchimp, or similar) is a plus, but not required
- Experience with basic HTML coding is a plus, but not required
- Interest in theatre, live events, travel, or culture is a bonus, but curiosity and commercial thinking matter most.
Benefits
- Hybrid work environment (blend of in-office and at-home days)
- Up to 4 weeks per year of flexible 'work from anywhere'
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Access to a corporate rate Vitality PMI plan
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Employee Charity Donation Matching
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
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