CRM Lead managing lifecycle marketing for both landlords and tenants at Wunderflats. Leading strategy and execution of CRM initiatives to drive user engagement and growth.
About the role
- CRM Manager creating engaging email and push communication for Readly, helping users discover quality journalism and editorial content through strategic CRM execution.
Responsibilities
- Collaborate closely with editorial, product, and data teams
- Segment audiences using behavioural and lifecycle data
- Run A/B tests and experimentation frameworks
- Design scalable lifecycle and engagement frameworks
- Translate insights into strategic decisions
- Drive consistency across markets while enabling local relevance
- Apply basic technical skills to enable CRM execution
Requirements
- A strategic CRM thinker with a hands-on mindset
- Experience in subscription-based or recurring-revenue businesses
- Strong understanding of data-driven decision making
- Working knowledge of CRM tools and automation, particularly Braze as our main CRM tool
- Good technical proficiency with SQL for segmentation and HTML for email formatting
- Editorial sensitivity and user-first thinking
- Comfortable working across markets and cultures
- Curious, experimental, and continuously learning
- Clear and collaborative communicator
Benefits
- Own your own career, with room to experiment and grow skills across data, automation, and content discovery
- Collaborative, international environment that values trust, learning, and continuous improvement
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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